Theresa Chaze's Blog (46)

With all the published Book of Shadows out there, many of which are authored by famous Wiccans and Pagans, why should anyone buy my ebook of shadows, Out of the Shadows and Into the Light? I'm not famous--at least not yet. I don't belong to a coven or church. The training I've had hasn't been structured or formal; I didn't go into a classroom to be taught by Lord or Lady High Priestess or Priest. None of this was around when I started down the path. Back in the late 70's and early 80's,…

Print on Demand Opens Options for Writers

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Theresa Chaze

The Print on Demand technology has given writers the freedom to take total control of their work. No long bound to publishers’ demands and limited expectations, writers can affordably publish their own work, circumventing both traditional and POD publishers all together. With the willingness of distributors to widen their standards, smaller publishers now have access to brick and mortar stores as well as the…

Direct Marketing to Independent Bookstores

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Theresa Chaze

Active book promotion and marketing is important to every book's success, especially when it comes to the beginning writer. Contacting independent bookstores is a direct marketing method that is not only cost effective but a successful way for the authors to bring their work to the attention of buyers. With the technological advancements of email, fax and unlimited long distance, it is easier and cheaper than…

AmazonConnect Blog An Efficient Way For Authors to Promote Their Work

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Theresa Chaze

Authors, who have their books listed on Amazon, have a free promotional opportunity that is frequently over looked. Amazon offers a writer's page that includes a blog, and biography. Both are excellent ways to not only keep your current readership up to date with your work, but to post promotional information, articles, and personal interests.

The biography lists any…

Virtual Book Tours: A New Promotional Tool For Authors

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Theresa Chaze

Virtual Book Tours are the newest marketing opportunity for authors. With traditionally book tours, authors travel from town to town doing book signings and doing interviews to publicize their books. Although the process is very effective, it also involves great expense, travel and time. Virtual book tours essentially do the same; however, instead of the authors physically traveling to bookstores,…

AWAKENING THE DRAGON VIRTUAL BOOK TOUR '07