NOT!
I’ve learned when it comes to events, people will attend if they want to.
Let’s talk about the hot topic of the last week the Christian Book Expo. They set up this wonderful expo and the readers didn’t come.
WHY?
This is the question every event planner wants to know. We can debate about it for months, but the real deal is, they didn’t want to come. If they knew about it and it sounded interesting enough, they came. If they knew and didn’t want…
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