Judi Lake's Blog – March 2007 Archive (6)

LIKE ANYTHING ELSE, you hire a designer for their expertise and their insight. If your car didn't run, you wouldn't tell your mechanic how to fix it. Your mechanic knows the best way to make your car go. A

good designer will help make your business "go," and if you are willing to trust in their expertise, they will likely lead your project in a direction that will benefit you. In most cases, your role in the process of working with a designer should be one of information delivery and… Continue

Presently a topic within the Forum, I thought this worth blogging by BMN member Amaal Tokars for better visability:



'All,



A suggestion was submitted this week regarding the development of a book review club where those interested are COMMITTED to buying, reading, reviewing and posting a review about the book (there could be other benefitial efforts).



Now this appears to be a grreat idea. That's the easy part. The hard parts???? Getting this off of the ground AND… Continue

I am a die-hard Mac user. Have been for over twenty years and it only gets better. The PC certainly has its place but for creative projects well… the Mac is superior and the good news is is that Mac’s do not get viruses.



My partner is a die-hard PC user. If you ever viewed the recent Mac commercials then you can imagine our relationship. I have recently added creative video production to my advertising agency’s services and my partner began to feel a bit competitive. I have always… Continue

Graphic Design is not 'playing'. Graphic Design is a business tool that exists to enhance communication of ideas, messages and thoughts. A professional design firm knows the importance of turning clients into partners in the process and show them how to see design as an investment for their long-term business goals. Design firms need to think more like consultants and less like Wal-mart: "Attention All Customers: book cover designs can be found in isle 3, Websites found in isle 8...… Continue

Design = Perception = Communication.



Graphic Design: a combination of words, pictures and concepts

creating visual communication.



THE WORD DESIGN is both a verb and a noun. Thus design is both an

action and a product. Designing is a process organizing the various

aspects of a work—line, space, light and color, texture, pattern,

time and motion—creating a unified communication product. One

can recognize in the finished process of its… Continue

In the 20 years that I have been in advertising, oftentimes than not, clients approach me having absolutely no idea how to begin their project nor what is entailed. Having had come from the ‘pre-computer generation’, quality has always been my main concern as well as developing relationships and educating each client. With technology moving so quickly, design firms are truly a ‘dime a dozen’ and the most common question:‘where on earth do I find a firm who will not only deliver what I need but,… Continue