Devin Bull on Negotiations

In some business negotiations there's some truth to the expression, "Give an
inch, take a mile." You have to understand the corporate culture of the
party you are negotiating with. If they have a greater drive to take than
to give, to exploit than to protect, for them to win and you to lose . . ..
then you cannot give even one inch. Because for every inch you give, they
will perceive that as a weakness and they will try to extract a mile. Understand the other side.