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It took us four tries to get the cover for "The Lace Reader" right (I've posted it in the Photos area.) I look back now at some of the early attempts and I wonder "What was I thinking?" Lesson learned: it takes a few tries to get a cover that really works. My tips: Don't fall immediately in love with your first effort, show your ideas to lots of people, listen to what they say, and be open to feedback. A cover needs to do two things: be memorable enough so that a customer can recognize it on the bookshelf (better return on your advertising $s) and be intriguing enough so that a bookstore browser will pick it up and read the back of the book (even if they've never seen it before.) I'm confident we've meet these goals with this cover for "The Lace Reader." The next several months will either confirm or refute my instincts. The bottom line is that it doesn't matter if you like the cover, the only thing that matters is that the cover helps create sales. You can always finger paint in private if you're feeling artistic.

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Comment by Colleen Breuning on August 31, 2007 at 5:31pm
Advice well taken, Gary .... will keep that in mind when I get to that point, hopefully in a few months.

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