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My husband is a terrific artist (for everyone else but me). He graduated from the Chicago School of Art back in the 1960's. I think that is the one he graduated from. Anyway, I have been trying for 2 years to get him to do the logo for my publishing company. I have drawings/doodles all over the house on pieces of paper that he has done, but none of them a logo.

My question is: Is it necessary to have a logo of the publishing company on or in the book or is just the company name and address sufficient?

I know exactly what I want. Just don't have it and almost ready to go to print.

Thank you for any help!

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Comment by Feon Davis on January 31, 2008 at 10:43pm
Hi Susie,

I could help but make a comment about the graphic designing, and so forth. Love to messing around with graphics myself. And my brother is the assoicated degree with his artistic ablities. we both use Adobe Photoshop 7. Which a friend given it to him. Anyhow, I do few free graphic here and there like with my poems or verses from biblical sense.

I have few on my web site if you like see a few examples. if I can aid you let me know. Also, few of my brother art works are on my site as well. Contact me her e any time.

web link is
Bless you all.
Comment by SusieSunshine on November 15, 2007 at 3:02pm
P.M., I have learned so much! The book cover was a challenge as well. The gentleman who did it took between 20 and 30 hours because he learned a new program to do it. He learned how to set it up to the specifications of my particular printer. In the meantime, I was telling him what I wanted and what I didn't want and then changing it all around. I have learned what I need in order to cut the amount of hours down for the cover designer. Especially when they charge starting at $90.00 an hour. *grin* That is what his normal fee was, that is not what he charged me. *Whew*

Same with the logo. Now I know.

Next thing on the adgenda is getting a tag line for my book, Life is Like Making Chocolate Chip Cookies. At least I think I need one. The tag line for Weaving Dreams Publishing is: Fulfilling your dreams through writing. I changed it from: Weaving your dreams through writing. Any comments?

I plan to look at the ABBC this evening. Thanks for the link, P.M.

Blessings from my spirit to your spirit!
Comment by P. M. Morris on November 15, 2007 at 8:31am
Hi Susie Sunshine!

Many thanks for the great questions! I am also in the process of creating the logo for my publishing company and with your inquires to Peter, I have a better understanding in how to tackle this project. I will be following his advise to the letter as well as seeking his input on the quality of the design. As you can see, your friendship has already been a blessing to me.

I also wish to introduce you to a great initiative to help enhance your overall marketing strategies, the Author Book Bag Club (ABBC). Log on to for more details.

Happy Reading!
Comment by Peter N. Jones on October 2, 2007 at 7:28am
Sorry, my email is (take out the _ ). If you are using a color graphic, it needs to be turned into a grayscale or bitmap image prior to putting it into Illustrator (usually with photoshop). You might be able to do it in Illustrator (I'll check). Let me see what you have and I'll let you know.
Comment by SusieSunshine on October 1, 2007 at 10:58pm
Hello, Peter,

I went to your profile and there is no place for me to email you so figured I would come back to this thread.

I worked on my logo and am somewhat happy with it. I wanted it all in black and white but the graphic that was in Adobe Illustrator for a crescent moon was yellow. Do you have any idea how I can get it black and white? Also, the spinning wheel graphic I enlarged and the pixels are real obvious even before I save project. If I put the wheel in, rasterize it and then enlarge it would that work? Guess you can tell I don't really know what I am talking about. *smile* Any help will be greatly appreciated!!!!
Comment by SusieSunshine on September 25, 2007 at 12:13pm
You are truly a blessing to me, Peter! Thank you! I will make an attempt today to work on the logo myself.
Comment by Peter N. Jones on September 25, 2007 at 7:25am
You can use one of those pens, but it is just a mouse shaped like a pen (some people have more control with that shape). I just use a mouse.

Costs for logos vary. Most professional places will try and get you to sign up for a package: logo plus letterhead, cards, etc. They usually don't want to just give you a logo. Also, many will not be too willing to hand over the .ai file (the illustrator file), but only the specific file format you need now. That way, you have to go back to them for another version later. Yes, cost is based on time and the reputation of the company/designer. They usually have an hourly rate (30+ per hour).

Try it yourself. I'd be willing to look at it. Otherwise, find a local (not interent-based) designer that you can actually talk to and sit with. Designers are like any other consultant, costs can ramp up very fast...
Comment by SusieSunshine on September 24, 2007 at 9:38pm
Oh another question, Peter. If you do it in adobe illustrator do you use one of those pens that you draw on the desktop and it shows up on the screen. I have one of those but don't know if it works on my iMac which has the Illustrator.

Thank you!
Comment by SusieSunshine on September 24, 2007 at 9:36pm
Thank you, Peter. I appreciate the information! My stick figures don't even look like stick figures. I have the adobe illustrator but those who have offered to do the logo for me are doing it 'off' the computer and sending it to me.

How is the charge for a logo based? Is it according to time, detail, etc? Like I said before, hubby could do it. He just has chosen not to.

Again, thanks!
Comment by Peter N. Jones on September 24, 2007 at 4:42pm
The reason one wants to do the logo in a raster-based graphics program is so that it can be enlarged or reduced with no distortion. It can also be output to various file types with no distortion.

A logo can be originally produced any way (drawing on paper, in the computer, etc.). If it is not originally done on the computer, it CAN be put into and converted to rasters, BUT it takes longer and is harder. You would have to put it in and do a "trace" to make a raster copy of the original. Not impossible, but it is harder and if you are paying instead of doing it yourself, usually costs more. I use Adobe Illustrator personally, but that is the one I am familiar with.

Also, remember, the simpler the better for logos. That way it can be applied and blend to whatever it is being used for.

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