For book/ebook authors, publishers, & self-publishers
If you are great! If you aren't, what are you waiting for?
Authors have so many ways to promote their books these days. There are websites, blogs, traditional advertising, and now networking, but many authors overlook the power of podcasting. With this newest medium of communication, authors can have instant access to their readers. Podcasting is useful for developing relationships with readers, giving them an opportunity to get first hand information about upcoming events, new books, and inside information about the author's life.
Podcasting is relatively simple and there are many podcast hosing company that make it easy for you to have a podcast up and running in five minutes flat. I started my podcasting career with Gcast.com. You can literally call in you program and publish it in one shot. It doesn't get any simpler than that. Just register, call, and publish. Other podcasting hosts require that you upload your audio file to their site.
With a little dedication, a phone, and further guidance you can be sending your message to the masses in no time.