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If you are great! If you aren't, what are you waiting for?

Authors have so many ways to promote their books these days. There are websites, blogs, traditional advertising, and now networking, but many authors overlook the power of podcasting. With this newest medium of communication, authors can have instant access to their readers. Podcasting is useful for developing relationships with readers, giving them an opportunity to get first hand information about upcoming events, new books, and inside information about the author's life.

Podcasting is relatively simple and there are many podcast hosing company that make it easy for you to have a podcast up and running in five minutes flat. I started my podcasting career with Gcast.com. You can literally call in you program and publish it in one shot. It doesn't get any simpler than that. Just register, call, and publish. Other podcasting hosts require that you upload your audio file to their site.

With a little dedication, a phone, and further guidance you can be sending your message to the masses in no time.

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Comment by Judi Lake on March 31, 2007 at 7:32am
Nice blog! With today's technology, I think it behooves authors to take advantage of every tool out there to not only promote their books but also gives a 'sneak peak' to the media author's marketability -- podcasting is one great tool and should be something every author uses --
Comment by Patrice-Anne Rutledge on March 29, 2007 at 10:37pm
Here's a link to an article I wrote called "Promoting Your Book with a Podcast" that focuses specifically on podcasting for authors: http://www.writersweekly.com/this_weeks_article/003691_10182006.html.
Comment by Samantha Gregory on March 29, 2007 at 3:30pm
Thanks for your comments.
Lisa: I'd say focus on what you enjoy most or some interesting parts of your research to write your book. You could have a few experts on such as private investigators, forensics guys, anything that adds interest to your current and future published books.

John: Thanks for the compliment. I did a podcast this morning in five minutes but I wrote out my script first. It is not as exciting in it's raw form; no music or intro, so I take my recording and mix it on GarageBand on my Mac ;-)
Comment by John Kremer on March 29, 2007 at 3:25pm
Nice post. Gcast sounds like an easy podcasting site to use. Many thanks.

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