Is Your Marketing on Fire?

One of the best marketing books I've read is Pyro Marketing.

Author Greg Stielstra says,

I believe the best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of it as fire. I explain the process in PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life.

PyroMarketing is a new way to think about marketing—one that acknowledges and accommodates human nature and society’s new realities. But more importantly, it takes the mystery out of word-of-mouth by reducing it to a systematic approach anyone can follow. PyroMarketing involves four simple steps:

Imagine that you are lost in the freezing wilderness (the marketplace), must start a fire to survive (actual sales of your product or service), and that you have only one match (the finite nature of your marketing resources). You may get only one shot at building your fire. So make it count.

PyroMarketing involves four simple, but effective steps.

Perhaps nothing shows the author's committment to spreading the word than the fact that you can listen or download the entire book at his website as a podcast. This is an excellent book, and though it has some examples of Christian marketing, it's a book for anyone to read... and learn from!

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