Author Success Story: Banner Ads in Email Newsletters Sell Books

William Meers, author of Bye-Bye Big Brother, hooked up with Arcamax.com to place banner ads in their ezines. He received good exposure for his book from these ads and was able to get a good return on his investment. As he noted:

The real trick was designing the banner ad and running split tests to get the best click through rate to my book site at http://www.byebyebookset.com. My advice is to stick with what works and run tests using small changes to start with. I used Google to search “Banner ad tips.” There is so much free information out there on the subject, that I was able to put out an ad that performed above average on my very first try.

Most people might be scared using an agency like Arcamax, but you would be surprised how easy they can be to work with in making a successful campaign. Even after the campaign was over, I still receive tons of traffic. Some of this traffic is left over from the campaign itself, while other traffic is generated by word-of-mouth and general buzz.

William's book is devoted to saying good-bye to big brother government by minimizing government control over your personal life, protecting your assets, and living abroad safely. For more information on Bye-Bye Big Brother, email William at wtmeersii@hotmail.com. You can sign up for his free newsletter on asset protection and living abroad by going to http://www.free-offshore-report.com.