BookBuzzr Interviews Chad Lilly - Founder of Inner Circle Publishing

Your book - uncommon sense - has a unique style and touches the reader in a very different way. Can you tell us a little about the book?
"uncommon sense" was my second book and contains poetry focused on the development of our intuitive process. It seems as if universal wisdom has always been written in this sacred language of metaphor: Poetry. Thus the reason why all 'sacred' books were penned by Poets (and later called Prophets). Touching on topics like: Inner Learning, The Power of Day Dreams, Manifestation, and Awareness ... 'uncommon sense' was written for those with eyes to see and ears to hear the Mystery of life, through this charade of living."

What inspired you to write this book? Can you share the story behind your book?
"I believe the more we listen to that still, small voice within ... the more it will tell us. My desire to share this process with others via the words / ideas presented in 'uncommon sense' is what inspired me to write it. I think the more people directly connected to source and receiving their inner visions INSIDE ... the clearer our outer world vision will become, and the faster our dreams will manifest into the lives we live. Poetry opens our soul to hear and feel the intangible aspects of life, and I wrote 'uncommon sense' to help others hear and feel for themselves."

Chad, Your books have received a great amount of interest on BookBuzzr and Twitter. What are the reasons for this interest?
"It feels as if we're moving into a time when spirituality and awareness are becoming more common place, than taboo. We're all searching for meaning and reason, and currently, I believe we're starting to see more value in these intangible realities. In other words, perhaps people finally OWN enough to 'stuff' to know there's much more to life than just owning 'stuff'. This shift in our collective 'line of sight' may be one reason why many are now seeking insight and understanding with that same degree of passion they once sought 'stuff'. What we offer in our books (over 70 of them) ... is awareness. And it seems the interest we are receiving now (after 10 years) is party due to a conscious awakening that's rapidly spreading around the world via the most powerful of all magic: Words."

Do you have any tips for authors to get the kind of views (over 2,000 full screen views on BookBuzzr) and interest that your books have generated?
"More coffee ... less sleep. ;-) Those seeking to gain exposure for their work need to understand how to induce cooperation. It's just that simple. The problem is ... we've been too busy competing with one another to [co]operate effectively. Especially authors and artists. If you are the only one promoting your work, then you will only procure the number of views YOUR immediate network can reach. However, if 10 people are promoting the same work ... that work will receive 10X's the views with 1/10th the work. So, if you want 1 million people to see your book, which method would be more effective ... personally contacting 1 million people and telling them? Or having 1000's of people cooperating to share it with 1000's of others? (And using social media, such as Twitter ... we have this at our fingertips and can produce it TODAY, using only cooperation.)"

You also run two publishing companies - InnerCircle Publishing and Revolution Press. How are these publishing companies different from other publishers out there?
"My wife Sonja and I own and operate InnerCircle Publishing and Revolution Press. What makes us different from other publishers? ICP/Rev-Press Authors retain 100% of the net sales on every copy sold. Our Authors retain creative control over the final production of their book (Page and Cover Design), while providing world-wide distribution to every bookseller via Ingram. And while no other publisher has ever offered either of those ... what really makes ICP/Rev-Press unique is how it has been designed to market and promote the books we publish ... you see, ICP was designed to function along the same lines as Nature, via symbiotic relationships and cooperation, where the actions of one organism contribute to the benefit of the whole, and vise versa. So EVERY title published by ICP/Rev-Press receives the exponential exposure provided by each and every author actively promoting their work daily. And working together, we can produce more than any one working alone."

You also have a very strong presence on Twitter with over 10,000 followers. Do you have any tips for authors looking to use Twitter as a platform to market their books?
"Again, learn to induce cooperation. Twitter is a great example of the real-time power of cooperation. For instance, let's say you have 1000 followers on Twitter, and I'm one of them. And you post this message in the stream to @icpchad (or DM): 'The world awaits the next level, and this is another step [YOUR BOOK LINK].' You will have just posted a promo link for your work to potentially 1000 people. And if I ReTweet it again to my 10,268 ... now we've put your work out to a combined total of over 11,268 (with only two clicks) ... what if 100 people RT this? <---- Cooperation produces exposure, and the greater level of cooperation you can produce, the greater exposure your work will receive."

Are there any other avenues that authors should keep in mind when marketing their books online (Amazon, Facebook etc.)? Do you have any other marketing tips for authors?
Put your book in front of as many people as possible ... using every possible avenue ... everyday. Social media sites offer a tremendous marketing value for those seeking to connect and promote ideas, products, or services to the masses ... provided they are used as tools to induce cooperation and they are procuring actual views to your book. To date, I have found nothing that procures more actual book views than BookBuzzr. Just getting people to go to a link and to view the description and book cover does not always result in sales, while getting people to actually READ the material the book offers has proven to be much more effective. For instance, in just over a month of using BookBuzzr, my books, 'A Day in the Mind' and 'uncommon sense' both climbed to record sales rankings on Amazon. It seems the more people who read them, the more they sell ... once people know about the books and their content. BookBuzzr is the best way to get people to actually read books online. So use ALL of your social media sites and networks as a way of placing your BookBuzzr widgets in front of more people ... while encouraging others to SHARE it. Thank you BookBuzzr for making this possible."