For book/ebook authors, publishers, & self-publishers

DOUBLE YOUR BOOK'S EARNINGS, SALES AND RANK WITH THESE TIPS

Writing books with quality contents pays a lot, like wise selling other good products. But it does not end with good contents or product. You need to optimize your product's content, title, subtitle, categories, bullet point, etc. with keywords in such a way that is friendly with search engines like google and amazon so as to increase or double your royalty and earnings. Also note that different search engines have different algorithms. So you need to understand the algorithms of different search engines, especially Google and Amazon if you want to really increase your book royalty earnings, Search Engine Optimization (SEO) is very important if you really want to boost your book's and product's rank and sales. This is because more than 80% of sales on Amazon, CreateSpace and other book marketing platforms come from searches on Search Engines like Google and Amazon Search engines. There are some extra steps you need to know!

Key Differences Between Amazon's and Google's Algorithm

Amazon's search engine algorithm wildly differs from that of google search engine. Although both are search engines but their ulterior motives vary. The main motive of google is to provide adequate solutions to people's searches by referring them to websites. But Amazon's main motive is to provide customers with adequate products that will help them solve their problems. This means that Amazon mostly targets on converting searchers to buyers. Google converts searches to patronizers with their Ads banners.

NOTE:

Amazon has the ultimate analytics when it comes to book sales. So pay more attention to Amazon SEO.

Here are the breakdown of Aspects that make Up a Product Page:

Title and Subtitle
Product Images
Bullet Points
Product Description
Product Categories
Reviews
Sales (Price)
Product Back End Search Keywords
Product Canonical URL Slug
Product Super URL Slug

General SEO Tips for Your Products

Having given you some specific SEO strategies that will boost your product's ranking on Amazon, here are some other general SEO tips that will also help your products to rank well and yield more organic sales:

1. Know Your Customers:

If you don't know them, how can you know what they want and how to interact with them?. Gather as much information about your customers as possible like their gender, hobbies, life style, stage of life, etc.

2. Read the your Competitor's Product Reviews and Compare them with Yours:

Take note of the good and bad reviews and customer's reasons for each review. For Product Retailers: Always Visit the Manufacturer's website and check the customer's review.

3. Search Other Media Like Social Media and Youtube:

See how people are using the products, their reviews and recommendations. Then the necessary adjustment to your book or product.

4. Make Notes of Lifestyle Situations:

If you know your customer's lifestyle, you can then be able to adjust your product to suit their lifestyle. Use the information you provide in every section of your listing especially in your product description and bullet points to address customers, overcome objections and then convert shoppers to buyers.

5. Shop on Amazon Regularly:

The best way to understand what your customers need is to put yourself into their shoes. Try to shop on Amazon to know and see exactly what your customers see. Use the various device platforms like the desktop computer, tablet and smartphones using a web browser and the Amazon shopping app because they don't display the same way.

Take Notes of the following:

What made you click on a particular product, that is what tickled your fancy on that product and why you clicked it.
Which part of the product listing first caught your attention.
How many product you checked before you finally bought one.
What made you not to buy the previous product you checked, that is what annoyed you about the product and its listing.
What made you choose the product you finally bought, that is what you saw in the product that was not available in the previous products you kicked.

6. Experiment Different Ideas:

The best way to find what suits you most is to run experiments with different ideas. Always experiment one idea at a time to see the one that converts most. Run each test with the same amount of traffic. I advise you to first back up your original file format before running the experiment so that if the test has a negative impact or result, put back your original copy that you backed up. Also track past performance versus current performance of your product on Amazon.

Source: http://www.microsofttut.com/2017/09/how-to-optimize-your-products-r...

Here are the breakdown of Aspects that make Up a Product Page: