For book/ebook authors, publishers, & self-publishers

John Kremer's Book Marketing Tip of the Week newsletter

John Kremer's Book Marketing Tip of the Week
April 19, 2010: Absurdity Appreciation Day, Family Plots Day
American Automobile Day, Fresh Celery Day, Minutemen Day
Marry a Prince Day, Paper Money Day, Skydiving's Birthday

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In this issue . . .
-- Book marketing tips from a reader
-- Dr. Clarity’s Consulting Session Audio
-- 1,000,000 titles produced in 2009
-- How you can become a media darling and ultrafamous
-- Tweets you can use
-- Reality TV Summit coming to Hollywood in August
-- Free speech is alive in book publishing
-- IBPA Publishing University: May 24 to 25, New York City
-- Great tips on marketing books
-- Arizona home and garden / lifestyle magazines

This coming week, I'll be speaking at the 140 Conference in New York
City on Wednesday and the ShowBiz Expo in Los Angeles this coming
weekend. I hope to meet some of you at one of those events.

Book marketing tips from a reader
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The following tips were sent to me in a letter from Steve Fadie, author
of Words to the Rescue: The Sentiment Guide for the Tongue Tied:

A couple of tips for your readers. Dr. Laura reviews a book each week
on her show. I sent her ten books to share with her staff around the
Christmas holidays. The following February she read from the book for
several minutes on her show. Results: 200 books sold via Amazon.com.

As you often say, the foolproof way to sell books is to speak in front
of people. Once on a holiday tour of a local mansion, I asked the guide
if I could take five minutes after the luncheon to talk about my book.
Results: 30 books sold. I could hardly collect the money fast enough.

John's comments: Note that Steve isn't shy about asking. As an author
who cares about your book, you can't be shy. Ask. And ask again.

Dr. Clarity’s Consulting Session Audio
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Last Friday, I did a consulting session with Clare Albright, aka Dr. Clarity,
on how to market her book, Neurofeedback - a Drug Free Therapy.

This one-hour session (a $500 value!) was packed with advice from
John Kremer (that's me) on how to market a book online, with a special
focus on creating relationships with top websites, using free articles as
a tool for making sales, and creating and using targeted viral videos.

You can order the Dr. Clarity Consulting Session Audio mp3 for only
$13.97 by clicking here: http://bit.ly/d60AuK

You really don't want to miss this session. That's why I priced the
audio so low. I wanted to make it irresistible because you'll find at
least 3 good money-making ideas within this detailed audio consult.

1,000,000 titles produced in 2009
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Bowker, compiling information from its Books in Print database, has
announced that traditional publishing produced 288,355 titles in 2009 -
and print-on-demand services produced 764,448 titles. That's more than
1 million titles last year. Are you ready to compete with that many new
titles? You should be.

Traditional publishers published 45,000 novels, 32,300 children's books,
19,300 religion titles, 15,400 science titles, and 26,000 economics titles.

Three companies (BiblioBazaar, Books LLC, and Kessinger Publishing)
published almost 700,000 titles (mostly reprints of copyright-free books).

The top POD publishers were CreateSpace (21,819 titles), Lulu.com
(10,386 titles), Xlibris (10,161), AuthorHouse (9,445 titles), and
PublishAmerica (5,689 titles). Since many of these companies are not
exclusive publishers, it's possible at least some of these titles are
duplicates.

How you can become a media darling and ultrafamous
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Thursday, April 22nd at 8:00 p.m. Eastern - Danek Stephen Kaus,
author of You Can Be Famous! Insider Secrets to Getting Free Publicity.
Webmaster of getfreepublicitynow.com. Topic: Why you should be
famous, and how you can become a media darling and ultrafamous.

If you'd like to take part in this informative series of teleseminars, you
can sign up for less than $1 per seminar here: http://bit.ly/jwu6K.

For more information on the people and topics for upcoming teleseminars,
click here: http://www.bookmarket.com/friendsteleseminars.htm

Tweets you can use
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Here are a few more tweets from John Kremer you might find of value:

=> Jack Canfield shares how he sold 115 million copies of Chicken Soup
for the Soul - http://bit.ly/9oFH8i

=> Google Search Stories Video Creator - http://bit.ly/cARG1Y -
interesting video creation tool but will bore quickly

=> RT @HalGoldstein Photo: iPad Printing Problems Solved -
http://ow.ly/175cJm #funny

=> Be careful. With quotations, you can damn anything. -
Andre Malraux #quotable

=> What the iPad Is Missing (No, It's Not a Camera) - very important
info for publishers - http://bit.ly/a4Hm4p

=> HubSpot: The more pages a company has indexed by Google,
the more leads it will generate - http://bit.ly/ak29sM

=> Five Ways the New Google Docs Speeds Up Teamwork -
http://bit.ly/a2PfWs

Follow more of John's tweets at http://twitter.com/johnkremer

Reality TV Summit coming to Hollywood in August
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So you think you can dance? You think you can survive the real world?
You think you can do an amazing race competing against bachelors,
bachelorettes, iron chefs, top chefs, apprentices, American idols, and
the biggest losers? Are you ready for your extreme makeover?

* The Real Housewives of New York have all written books. None of
them would ever have gotten a book contract or even the notice of
an editor before they appeared on this reality show. Many other
reality show participants and hosts have gone on to write bestselling
books.

* At least 20% of the stories in People Weekly, Star, In Touch, OK!,
and many other gossip magazines, entertainment TV shows, and
celebrity websites are about reality TV show stars.

* 147 people will become reality TV show millionaires in the next year.
Thousands more will earn $10,000 ... $50,000 ... $100,000 ... or more
this year from reality TV programming. Will you be one of them?

Read more about the upcoming Reality TV Summit where you will learn
how to create, pitch, and produce a reality TV show based on your
book, you website, your ideas, or your cause. The Hollywood summit
will feature meetings with top reality TV production companies. Read
more: http://www.RealityTVSummit.com.

Free speech is alive in book publishing
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I received a number of tweets freaking out that I mentioned Glenn
Beck in a tweet. I thought the tweet focused on two good points about
the news story this tweet came from: 1. Free speech is alive in book
publishing. We publish all points of view. 2. Books are still making money.
... I'm all for free speech. And I encourage anyone to listen to all points
of view and not shut out people simply because they are accused of
bias or extremism. Judge for yourself by really listening.

Well, I received a lot of feedback from readers, including some
newsletter cancellations.

=> I am cancelling your newsletter. Bringing politics in is totally
inappropriate - defending Glen Beck and dissing Randi Rhodes does not
belong in a marketing newsletter. Don't you know that discussion of
politics should not be held in the workplace? And I have to agree with
your reader about Glen Beck so I am ending my subscription. I hope
that you will realize how inappropriate your stand is. - Karen Lunstead

John's response: Politics should not be discussed in the workplace?
Odd. Never heard that before. But I wasn't bringing politics into the
newsletter. I was talking about free speech - which is incredibly
important for all authors and publishers to respect and celebrate.

=> Please take me off your email list. Your support of Glenn Beck is
nauseating. - Si Dunn, Sagecreek Productions

John's response: Lost 26 other subscribers who do not support free
speech. Glad to have them off my list, but sad that they are so short-
sighted about the importance of free speech for everyone, whether you
agree with them or not.

=> I like your comment about an open mind and free speech. The
Hepburn quote is beautiful. - Arnold

John's response: Thanks. I liked the Hepburn quote as well.

=> Sorry John. If you think the racist, elitist, fascist Glen Beck is
“reasonable,” you have lost your powers of discrimination and perception.
There is not much wiggle room, if you listen to his polemics. Gee, I guess
Hitler was quite reasonable too. - Asa Hersh

John's response: Not once during the three weeks I've been listening
to Glenn Beck's TV show have I heard him make a racist or fascist
remark. Not once. And he is very anti-Hitler and very anti-fascist. His
show has been presented as an educational show, much like a college
professor. No ranting, no screaming, no extremism. Perhaps in the past?

It's curious that two of Beck's critics so far have misspelled his name.
I find that interesting given that I spelled his name correctly in my post.

=> I enjoyed that dip into politics in this marketing email! I have listened
to Beck for YEARS on the radio -- TV is only last year or so. He USED to
be as funny as a standup comic on the radio. Always a conservative but
some catalyst changed him a LOT. I'm, personally, an independent
former Perot/Reform Party supporter and STILL think everything wrong
with this economy BEGAN with NAFTA and the "giant sucking sound" of
jobs moving off shore, that so-evocative Perot phrase describing what
he predicted would happen.

What I object to now in Beck is 1) his "looks" take away from his
effectiveness--should have stayed on the radio, and 2) he is SO
SIMPLISTIC. Will have this little constitution text and contrast it with
2000 page bill o something or other. NOT VALID!! The constitution ISN'T
those few pages it was written on--it's THAT plus hundreds--maybe
thousands--of Supreme Court rulings interpreting it. How many pages
would THEY take??

Also, that "shining city on a hill" quote he keeps saying (just did it a few
minutes ago as I type) to ME sounds more like THAT founding father
dreamed of a Christian-based, loving, sharing society -- more like
socialism than the free market capitalism Beck fears is going down the
drain. Warns of materialism in fact. - Maggy

John's response: Free market capitalism and materialism are two very
different things. Some people think of those two as equivalent but they
are not the same. Free market economics doesn't necessarily lead to
materialism. Indeed, many writers point out that socialism leads to as
much, if not more, materialism.

I can't criticize Beck because of his looks. I'd be in big trouble if that
were the case. He can be simplistic, no doubt about that, but I've
heard things just as simplistic from the opposite side.

=> You might also remind those who got their panties in a bunch over
Glenn Beck to look at the top 25 books sold from Amazon in 2009 - he
has two on the list. Not many of us can say that. - Gil Michelini

John's response: Yes, Glenn sells books. No doubt about it. One
reason for that, I believe, is because he loves what he does. And that
is catching.

=> Thanks for your honest (careful) comment on Glenn Beck. I've yet
to see/hear him lying or even distorting the truth. (For him it's got a
Capital T.) He pillories those he criticizes with their own words, often
on videotape (and not out of context). Their subsequent denial usually
involves trying to change the subject, and calling him names. Mostly
name-calling.

I just heard that three (3) of the president's advisors have instigated
boycotts of advertisers on Glenn Beck's show, hoping to silence him.
They really don't like the US Constitution, especially the Bill of Rights,
which Obama (on video) considers really negative, and needs to be
changed. It's just a list of things the Government can't do [legally].
He thinks it should list all the things the government should do—for
the people [in charge?]* Sad. And REALLY scary. - Bill

John's response: I suspect that almost everyone in the country,
including Obama love the Bill of Rights. There are, of course, many
disagreements in interpretation. But inevitable given their briefness.

=> Just a word of thanks for responding the way you did to the hits
on sharing your opinion. I haven't heard any of the names you've
mentioned personally, but lots of violent commentary on them. You
rock! Believe well! - Adelaide Zindler

John's response: Thanks for the support. You really don't need to
know any of the names I mentioned. All radio/TV personalities. You're
better off not listening and just living your live well.

=> I just wanted to thank you for standing up for free speech and
Glenn Beck. I have learned things from his show about history that I
never knew before. You can't be for free speech and only be in favor
of one side having it. I have had friends from countries where you
weren't allowed to have any free speech unless it was from the
government. How tragic. We should allow it from all sides, as Glenn
does. He doesn't agree with shutting down the other side.
Unfortunately the mainstream media only shows one side. - Julie Austin

John's response: It really is just about free speech. Everything else is
just politics.

=> Appreciated your post on Glenn Beck in your newsletter. As a
society, we are quick to dismiss others without any first-hand
experience or reason. I suppose it might help to think that if we were
in a certain radio host's position, how would we feel? Certainly, we'd
want unbiased opinions and the chance to be valued. Thanks for
opening our eyes! - Alice Wisler

John's response: Radio show hosts from all spectrums expect some
attacks. There are just too many of them going from and to radio show
hosts. Too bad.

=> Thanks for the bit on Glenn Beck. He gets a little wacky sometimes
but for the most part tells it like it is, imo. Of course, I'm a bit biased
as a Tea Party dude but it's good to see some reasonable folks in the
higher echelons of media. - John Karr

John's response: I like Glenn Beck. I think he's fun to listen to. Is he
always right? Probably not. Am I always right? Just ask my wife.

IBPA Publishing University: May 24 to 25, New York City
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IBPA is finally getting their annual pre-BEA Publishing University into
production. This year's university will be held at the Roosevelt Hotel in
New York City on May 24th to 25th. Find out more about the university
at http://www.thepublishinguniversity.com.

Note: I'll be speaking there.

Great tips on marketing books
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I know that many of you forget to visit my blog on a regular basis. You
can miss a lot of great marketing tips by not dropping by at least once
every few weeks. Here are a few of the stories that have appeared on
my Book Marketing Bestsellers blog during the past few weeks:

Social Media Widgets: Facebook and more (beautiful functional widgets):
http://blog.bookmarket.com/2010/04/social-media-widgets-facebook-an...

Google Search Stories Video Creator via YouTube:
http://blog.bookmarket.com/2010/04/google-search-stories-video-crea...

Reality TV Summit coming to Hollywood in August:
http://blog.bookmarket.com/2010/04/reality-tv-summit-coming-to-holl...

You Don't Have to Be an Amazon Bestseller (to make the news or sell books):
http://blog.bookmarket.com/2010/03/you-dont-have-to-be-amazon-bests...

Posting to Blogs: Effective Linking Campaign for Marketing Your Books:
http://blog.bookmarket.com/2010/03/posting-to-blogs-effective-linki...

5 Sure-Fire Public Speaking Humor Techniques You Can Use to Get Laughs:
http://blog.bookmarket.com/2010/03/5-sure-fire-public-speaking-humo...

How to Close More Big Sales by Getting More Smaller Yeses:
http://blog.bookmarket.com/2010/03/how-to-close-more-big-sales-by-g...

A Networking Miracle:
http://blog.bookmarket.com/2010/01/networking-miracle.html

Arizona home and garden / lifestyle magazines
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Phoenix Home & Garden, 15169 N Scottsdale Road #C-310,
Scottsdale AZ 85254-2101. Email: phg@citieswestpub.com.
Web: http://www.phgmag.com.

Linda Barkman, Editor
Nancy Erdmann, Garden Editor
Judy Harper, Calendar Editor

Sedona Monthly, Erika Ayn Finch, Editor-in-Chief, Bar225 Media, P O Box
1702, Sedona AZ 86339; 928-282-1855. Email: erika@sedonamontly.com.
Web: http://www.sedonamonthly.com.

Tucson Lifestyle, 7000 E Tanque Verde Road, Tucson AZ 85715; 520-
721-2929; Fax: 520-721-8665. Web: http://www.tucsonlifestyle.com.