Stress-Test your book idea!

You’ve caught the fever to write a book. Great! Or at least you have set yourself the goal and you have a vision—clear or a bit fuzzy—of what your book could be. Your business or personal audience keeps suggesting that you put your message into a book, as if you hadn’t thought of that. All the consultants say you should write a book to establish yourself. You’ve had people close to you encourage you in the effort. You have done your brainstorming and scribbling and the “High Concept” has taken root in your imagination.

Now it is time to run your idea through the refiner’s fire. (Cue the sound of a furnace igniting.)

Can you answer these questions?