The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

What's Your Biggest Challenge with Your Book?

I'd be interested to learn what authors/publishers on this network think their biggest challenges are with their book. I wonder if there's any common, pervasive challenge we all face.

Views: 8342

Reply to This

Replies to This Discussion

I had a photograher friend take a picture and sent it to me to look at for my book. It's on www.ahealingheart.net. In fact, the story of the book cover is on my site.

I loved the name and cover I picked out before the printing, but my publisher said I had to change the name because someone had one similar. That changed the book cover. I loved both. After deciding on something new, the publisher said, "You can use the name. It's okay now." NOW was too late.

It has to be upsetting to the designer to getting rejection from authors.
Everyone has an idea but I think it has to be worked out between the two to get it right. But, I don't think the author should say, "Go Ahead" and then change it. We all don't know what someone else goes through on their end trying to piece everything together.
I'm piecing together my next book with a sequel and have ideas for the covers and when I get a publisher, I'm sure I'll be going through the same thing again. I have idea but the publisher who wants my book, will have ideas.

Hopefully, I'll have someone to work with. Getting covers to fit alcoholic books to send out aren't easy. I want it to fit the titles.
How is cover design satisfaction impacted by the author's understanding of who the target audience for the book is? Are the authors most concerned about your cover design dialed into what their potential readers want (expect) to see? If the author has done a good book proposal and truly understands who the target market is, it would make cover design decisions easier.

Many publishers are "outsourcing" the book's marketing research to the author. The expectation is that the author will have a solid understanding of who wants/needs the book. I don't know if this is true for Oak Tree Press but, if it is, author input is vital to the correct cover design. On the other hand, based on your story about the author flip flopping on cover design, I infer that the author was not too certain of who the target reader is.
I'm told I need to have a blog. I'm told I need to market. I have a website, but all this online marketing stuff is eating up every minute. How long will it take me to learn this. If I read and write all this, I have no time to work on two books I have underway. What in the ____ is a tag? Some one needs to write a book on this for those of us who are new comers.
Fairlee...by the time a helpful book would come out, it would be obsolete! However, you are right...there is a lot of stuff and it certainly can eat up a chunk of the day. Karen Syed of Echelon Press keeps a chart which spreads the tasks over a month. I have been allocating the first hour of each morning to internet marketing tasks...but I do really like the chart idea.
Hello Fairlee,

The books that would most readily address the needs of a newcomer is likely in eBook format. The greatest challenge, even for those of us who have been doing online marketing for years, is prioritizing and determining the best strategies for our personal and professional goals. Something you may be interested in is a free eBook I have that addresses Internet marketing issues most people have. It is called, The Truth about Making Money on the Internet. You can access it at my blog at www.themarketingmindset.com

My best
Kathleen Gage
Farilee—
Others have addressed the issue of time needed for online marketing. There is little I can add there, except that I am a proponent of blogging. It raises your visibility on the search engines (such as Google).

Tags are a critical part of online marketing. Think of tags as the key words, or phrases, by which you want others to think of your book. I completed a key word project for a client over the weekend. I was looking for ten key words to describe an author's book. I prepared the list manually. To get ten key words, I prepared a list of 129 possible key words and whittled it down to ten.

To automate a key word search, use a product like Overture (www.overture.com). Overture is now owned by Yahoo. Overture can create a list of key words based on what resonates with Internet users.
Have some patience...THis marketing is a long range program...Do something everyday.. and try not to feel overwhelmed..it is online and offline marketing and being tenacious. SOme things work and some do not..And some things work for a while and need to release ......and try something else...I personally find it is a little blogging, commenting, writing articles, networking with others...that seems to be working. I know there is more but my internet navigation and understanding is limited..But I am working on it..My book is finally released and on Amazon ...For Kids 59.99 and Over.
“Two Angel Wings" is the story of a my journey through Harrington Rod surgery for severe scoliosis. The book was written by my mother, Arlene Webster and is dedicated to my best friend Stephanie Stanich.

I was fortunate enough have the book published before my mom passed away from Alzheimer’s. I placed it in her hands and she knew that it was finally in print. My intent at the time was to publish it for her, but now that friends and family have read it and have told me how much they enjoyed it, I would like to start sharing it with others.

My challenge is how to promote when my mom is no longer with us.
Nancy—
What a wonderful thing that you published your book before your mother passed away. It must have been gratifying for both you and your mother on the day she saw the book in print for the first time.

While your mother may have written the book, promoting it may be easier for you because the book is about your journey with scoliosis. Nobody knows better than you what you went through with the Harrington Rod surgery.

To make marketing easier, you may want to contact national and regional scoliosis foundations to determine if they want to purchase your book for their constituents. You may also want to give seminars at local bookstores on scoliosis to promote your book.
BOOK REVIEWS - it is easy to suggest "have your book reviewed by Library Journal"... however, as a professional librarian I recognize that only about 40% of ALL published books even get a review! Anyone who has tried to get a review knows that you may send the book to review but that does not guarantee a review for a busy-over-worked review editor. Try getting endorsements for PR from professionals in the field of the book.....or use a free review soruce that promises professional work and criteria.
I agree with Marilyn. Getting a book reviewed, especially when you're with a small publisher is very difficult. However, I have to ask everyone, do you read the reviews in the book, then make the decision to purchase it? Or does it have any effect on you at all?

For me, being an artist well before I was a writer, reviews are just one person's opinion. The fact that a reviewer can make or break a career to me is ludicrous. Certainly a good review is always welcome, but why do we put so much stock in what someone else thinks?

Make the decision for yourself.

RSS

About

John Kremer created this Ning Network.

Recommended Website

Music

Paused...
  • 1.
    John Kremer on Marketing Books
  • 2.
    Angels
  • 3.
    Brown Eyed Girl

© 2021   Created by John Kremer.   Powered by

Badges  |  Report an Issue  |  Terms of Service