Hi All,
I was curious to get others' opinions about what type of marketing has worked best for you, conventional or online methods? I will have to go with online for me! I love online promotion and feel that if it hasn't become the norm already it will. I have done some conventional advertising and promotion such as book signings and do not find them to be beneficial to me. I've had some successful booksignings but lately I find them stale and I don't find the idea very appetizing to me. It seems that authors put more of themselves into booksignings and then become very disappointed. Also, do book signings translate into long term sales? I don't believe so. To me there is so many options to online promotion. You can reach thousands of people within minutes and millions in a week if you're advertising in the right places. This can provide long-term sales. Online promotion can be tough work but it's fun and you can see your accomplishments. You can interact with readers on many levels and you don't have to leave home to do it. So for me, online has been the best method and yes I've seen very positive results with it. With book signings, you never know.
What method has worked best for you and which do you prefer?
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