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So once again, I’ve made a blunder (I think) in my sponsorship ads. Last Friday, DROP OUT was Kindle Nation Daily’s sponsor. http://kindlenationdaily.com/2012/06/kdd-june-29/According to their own estimates more than 150,000 readers were exposed through their means. I probably exposed the link to another twenty or thirty thousand people through my promotional efforts. I figured it was a good day to place the sponsorship because of the upcoming Fourth of July. I assumed readers would be anxious for some holiday reading by the poolside or on the beach. I, myself, was at the beach all last week at Wildwood Crest New Jersey. Our checkout date just happened to be the Friday of my sponsorship. So, after posting notice and the link on all my writer’s sites and blog in the morning, I merrily packed the car and headed home, thrilled to check my sales numbers when I arrived. I cruised out of the island pretty easily, but then we got to the expressway. Oh my God! Traffic was backed up for miles and miles. It was crazy. People honking. People getting out of their cars and looking down the street. People scratching their heads in frustration. Thankfully, the cars were all going toward the beaches and not away, like I was. So, as I drove onward relieved that I wasn’t involved in that mess, it suddenly occurred to me that today was a HUGE travel day. People weren’t going to be lounging around poolside or scanning their Kindles for books. They were going to be traveling. I had booked a sponsorship on a day when most people won’t be reading anything. The last sponsorship for DROP OUT was a few months ago with Kindle Fire Department, and that yielded impressive results. With that hopeful thought in mind I tried to put sales out of my head and concentrate on driving. Three hours later, tired and hungry, I pulled into my driveway. Not one for suspense, I went straight into my office, turned on my computer, and waited with tingles along my spine for the machine to boot. After what seemed like an eternity, the screen flickered to life and I was online. Fingers trembling, I typed into my account. I looked at a few sales of my other books and then lowered my eyes to DROP OUT’s numbers. It felt like a lead weight had dropped into my stomach. My biggest fear materialized into truth. My sales for DROP OUT after the sponsorship were hardly affected, just a few more than normal. I sighed with disgust at my own stupidity for booking the date. If nothing else, I’ve learned this about sponsorship. Don’t sponsor on the weekends even though most people say you should. I’ve discovered most sales come during the week when people are bored at work and fiddle around online to pass the time. That’s when they discover you. Don’t book sponsorships on sites with less than 10,000 hits a day. The percentages against making enough sales to cover the cost run against you. And the hard lesson for me, never book a sponsorship on a known travel day. Hopefully, sales will magically increase and I can put a plus on the income side of this sponsorship instead of a negative.
A Christian Book Marketing Author's Article Blast, sharing Christ with the world.
FOR IMMEDIATE RELEASE
A CBM Press Release
June 20th, 2012
http://www.ghostsofrubyridge.com/sasquatch Part IV of the serialization of "After Armageddon" is now ready for your perusal... Enjoy!
Worst ever!
My newest KND sponsorship for SILENT INVASION was a total disaster. http://bit.ly/LQTPrL. As I predicted after I booked it, having a sponsorship for a middle grade novel the week schools let out was a HUGE mistake. The sponsorship yielded almost no increase over my usual daily sales. If I can offer any advice to promotional efforts for books is to make sure you take into account the world’s events when you schedule. I do have another sponsorship on Kindle Nation Daily for DROP OUT on June 29th. http://www.amazon.com/dp/B005FX0K7U. My logic for that date is because it is the Fourth of July weekend and many people will be on vacation at the beach, or needing something to read by the pool, or on a plane. DROP OUT is a literary adult novel so I’m chancing on an entirely different genre and audience. It will either be a big success or another waste of promotional money. I still recommend that all indie authors use sponsorship to get themselves out there. Even though I chalk this latest sponsorship as the worst ever, my book was still exposed to about 150,000 people through the KND site and their Facebook page and Twitter. And the link will be on the internet forever, so who knows what the future holds. I also just got an email from http://wherewritersmeet.proboards.com/ that they like the covers to my books so much that they placed them on display on their site. All unsolicited and free! Exposure! Exposure! Exposure! That’s what it’s all about.
Out On A Limb by Author Larry Adams
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