I'm working on #25--past books include The Confidence Factor, GenderTraps, Money Smarts, Zapping Conflict in the Health Care Workplace, Stop Stabbing Yourself in the Back, Smart Money Moves for Kids--other website is www.Briles.com.
Have done lots of TV, radio, print--from Oprah, GMA and CNN to Wall Street Journal, Newsweek, People and National Enquirer. Have sold thousands of books at full retail via the speaking that I do and in 2007, created 5 different Publishing Salons to show/teach other authors to do what I've successfully done.
Hello and nice to meet you here in the lovely world of book marketing. I'm an Author with ten titles on paper back & kindle for all ages to read. A shocking true story of struggle, strength and courage to stand through the most difficult times in life. Adopted, abused, alone and still standing. http://facebook.com/authoralejabennett
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Hi Judith, I used to see you at NSA.
I am a student of Dan Poynter and with four books out I think he is absolutely accurate.
I created one version of my book for a specialty market, education, and got a very good, reputable publisher who is well positioned in the market.
My contract consultant told me my deal was about as good as anyone like me would get: 8% of the price the book sells for. At that return, it is barely worth promoting the book.
It has helped my speaking business, but I wouldn't do it again.
For example, the publisher did not want to put my photo on the cover, which I wanted, and eventually got, because in a nonfiction book the author is as much the product as the content.
The publisher has refused to give me a list of the conventions where they will be selling their stable of books, which mystifies me because I could go there and speak or sign books.
When I speak, I often get a client who wants to buy 2-300 books. The publisher has been very cranky and secretive about what discounts are available, making it hard for me to push this kind of sale. I cannot understand their attitude.
In contrast, my new book was handled by a "publisher" whose only role is minimal copy editing, printing, design and placing the book with wholesalers. I have been very happy with their services.
insightpublishing.com They specialize in speakers with books
The books delivered cost about $2.50 each for paper (2000) and $4 each for hard back with 4-color dust cover (500).
I will use the hard covers for reviewers, reporters, talk show hosts, etc.
The sticker price on this (paperback) book is $24.95, with discounts as low as $12.50 for bulk buys.
You can run the numbers and see that, in terms of profit, this is much better than you can do with a traditional publisher.
In my experience, the publisher has been useless except to take a huge cut from sales, so why bother?
I will be promoting the new book to my target market and am already getting good response from bookstores and talk shows.
I decided to focus on Barnes and Noble because I've always liked their stores and their web site makes them easy to locate by city and call.
It's a mystery to me that one will eagerly schedule a signing with lecture, and another one is coldly dismissive.
One problem I've run into is I can't seem to get BN to "stock" the book. One community relations manager told me the book is "in the system," whatever that means, but requires special order and payment in advance.
I talked with one person at BN who said she would pass the book on to a buyer, so I sent one with a marketing plan, but haven't heard back.
It would be very helpful if you have any suggestions for getting BN to make my book easily available to the book stores in cities where I plan to target the PR and appearance effort, 15 in all.
Writing a book becomes the easier of a challenging process. It's the publishing, creating your platform to move the book where the real work comes in. Be smart and check out John Kremer's Hall of Fame section on his website--you'll find hundreds of very successful authors who've made it without the umbrella of a major publisher.
Independent and self-publishing is about four things--timing, quality, control and money. If any of those are important to you, as an author, step away from NY and learn how to publish yourself.
When you learn how to sell and really market your books to your audience, you'll find that you can sell 3,000 copies of a book where a traditional publisher would have to sell a good 30,000 books to pay you the same amount in earned royalties--odds are, it will not happen.
There are fabulous tools and guides to help you in the process.