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Something About Me and My Book:
Hello there! I am not an author. Well, I sort of am! I write a lot about the design, branding, and marketing side of book publishing. I'd like to share my knowledge and skills.

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Building a Brand as an Author

“A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. ” --Brick Marketing

For an author, the…


Posted on October 27, 2013 at 1:00pm — 2 Comments

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