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Scott Lorenz
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  • Plymouth, MI
  • United States
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Something About Me and My Book:
Scott Lorenz, President of Westwind Communications is a top book publicist who works with Doctors, Lawyers, Inventors and Entrepreneurs to get media placements on TV, radio, newspapers, magazines and the Internet. Lorenz's extensive media contacts and creative approach to PR have produced volumes of clippings and hours of broadcast coverage including: Fox & Friends, Good Morning America, Today Show, Early Show, HBO, CNN, NPR, Voice of America, USA Today, Investors Business Daily, The Wall Street Journal and Howard Stern to name a few.
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http://www.book-marketing-expert.com

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Scott Lorenz's Blog

32 Book Awards Authors Should Pursue for 2013

“Do book awards matter?”  YES!!

 

As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals are in the offing. This author, needless to say, is happy he decided to…

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Posted on July 3, 2013 at 9:00am

Authors: Tap Into The Power of FREE with Amazon’s KDP Select

A very economical option all authors have at their disposal is giving their book away for free. There are no costs when giving away a digital book. Should you decide to hand out 700 ebooks or price them at 99 cents on Amazon, it’s not costing you, the author, anything. In fact, you’re advertising your book gaining exposure without spending the money to print it or distribute it.

Some authors might be reluctant to give their work away for free, which is understandable. Most authors…

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Posted on July 2, 2013 at 9:28am

Authors: Rename Your Book For a Second Life

Throughout the ages books have been renamed, given a new copyright date as a result, and found new life and success.

There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Margaret Mitchell first gave the title “Pansy,”  the…

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Posted on July 2, 2013 at 9:25am

Authors: Crowd Source Your Next Book Critique- New Service Does the Work

I recently contacted several Amazon and GoodReads reviewers to obtain a blurb for the cover of a new book in a series. Most of the reviews were very complimentary but then I got one back that stopped me in my tracks. In that email the reviewer pointed out some flaws in both the writing and the cover. There was inconsistency in what the writer said and what the cover designer selected. Furthermore the reviewer pointed out that a couple of the characters were ‘formulaic’ and ‘underdeveloped.’…

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Posted on July 2, 2013 at 9:22am

Comment Wall (3 comments)

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At 5:40pm on October 14, 2009, John Kremer said…
Welcome to the Book Marketing Network. Join in the conversation.

John Kremer, founder
http://www.bookmarket.com
At 1:04pm on October 13, 2009, Robert Noonan said…
I read your web page because I'm thinking of using a PR rep. So, thought I'd touch base for now.

Bob
At 6:46am on October 13, 2009, Glenda A. Bixler said…
Looks like you are ready to help all the authors here! Best wishes!
 
 
 

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