Jackie O'Neal's Blog (2)

How To Develop Key Messages

By Jackie O'Neal

 

One of the most effective ways for authors to promote their books is to do broadcast interviews. The reason is related to the large audiences that can be reached quickly. Radio interviews tend to run from 10- 20 minutes, whereas TV interviews are shorter, and often run less than five minutes. So to deliver the points you are eager to make, preparation is needed. Many authors work with media trainers to learn how to…

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I find one the most rewarding ways to market my client's books and re-cycle thier media coverage is via the creation of videos. Video conveys energy and enthusiasm, and is also memorable (if it's done right). There's no question that every published author should have a You Tube channel where they can market their books and, thereby increase sales and readership. I've also recently discovered LinkedIn has a feature whereby you can let your network know about books you are reading. I've recently… Continue