I find one the most rewarding ways to market my client's books and re-cycle thier media coverage is via the creation of videos. Video conveys energy and enthusiasm, and is also memorable (if it's done right). There's no question that every published author should have a You Tube channel where they can market their books and, thereby increase sales and readership. I've also recently discovered LinkedIn has a feature whereby you can let your network know about books you are reading. I've recently started using this feature for book promotion. Are there any other LinkedIn users here?