Jackie O'Neal's Blog – April 2011 Archive (1)

How To Develop Key Messages

By Jackie O'Neal

One of the most effective ways for authors to promote their books is to do broadcast interviews. The reason is related to the large audiences that can be reached quickly. Radio interviews tend to run from 10- 20 minutes, whereas TV interviews are shorter, and often run less than five minutes. So to deliver the points you are eager to make, preparation is needed. Many authors work with media trainers to learn how to…