Sarah Bolme's Blog – September 2014 Archive (2)

Humans love lists. For years David Letterman employed his “Top 10” list nightly on his show. Lists are important because people love to categorize things, as well as know which things are more important than others.

One technique marketing professionals employ over and over again are lists. Lists are always popular. Lists like:

• Top ten gifts to give…

Read an eBook Week was created back in 2004 to educate and inform the public about the pleasures and advantages of reading electronically. It helped raise awareness at a time when ebook reading was just in its infant stages.

In recent years, the popularity of ebooks has soared. Last year, 28% of adults aged 18 and older read at least one ebook, according to Pew…