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Sarah Bolme
  • Charlotte, NC
  • United States
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Something About Me and My Book:
I am the Director of Christian Small Publishers Association (CSPA) ( CSPA is dedicated to helping small publishers and independently published authors market their Christian books. I am also the author of the award-winning book "Your Guide to Marketing Books in the Christian Marketplace" (, now in its Third Edition.

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Sarah Bolme's Blog

Predictions for 2015

No one can predict the future. Only God knows the future. Still, every year, people make all sorts of predictions about the coming year. I don’t make predictions. I don’t feel qualified to do so. Besides, usually only about half of the predictions made come true, meaning anyone has a 50-50 chance of making a true prediction.


Here are a few predictions I have seen for…


Posted on December 30, 2014 at 7:16pm

Sampling: An Effective Marketing Tool

One of the things I really enjoy about my monthly trip to Costco is all the samples I get to munch on while I peruse the aisles and shop. A few of these samples have even convinced me to buy the products being hawked.


Last month, McDonalds promoted their own sampling program. From September 16th to 19th, they offered free small coffees. McDonalds offered this free coffee to convince…


Posted on October 10, 2014 at 6:51pm

Are You Making a List?

Humans love lists. For years David Letterman employed his “Top 10” list nightly on his show. Lists are important because people love to categorize things, as well as know which things are more important than others.


One technique marketing professionals employ over and over again are lists. Lists are always popular. Lists like:

  • Top ten gifts to give…

Posted on September 11, 2014 at 12:12pm

International Read an eBook Day

Read an eBook Week was created back in 2004 to educate and inform the public about the pleasures and advantages of reading electronically. It helped raise awareness at a time when ebook reading was just in its infant stages.

In recent years, the popularity of ebooks has soared. Last year, 28% of adults aged 18 and older read at least one ebook, according to Pew…


Posted on September 5, 2014 at 8:17am

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At 8:43pm on August 23, 2014, John Kremer said…

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