William Hoffer's Blog – May 2011 Archive (2)

Think of the reader’s eyes as a scanner and the reader’s brain as a search engine. The eyes are the external collector that sends raw data from the printed page to the processing center deep within the reader’s head. That internal search engine makes continual and critical decisions as to what bits of input are more interesting than other bits. What is it that causes certain bits to rise to top of consciousness?

Keywords.

Let’s apply this concept to the characters within a book. Each… Continue

After writing 21 books, four of them NYT bestsellers, seeing three of them made into motion pictures and garnering a Pulitzer nomination, I had a lot to say when I gave the keynote address at the April 1 meeting of Virginia Press Women. You can read a transcript of the speech at

 http://www.scribd.com/doc/52775420/In-Your-Facebook