For book/ebook authors, publishers, & self-publishers

I have never written a blog before, but it seems that most authors do, so I am jumping on the bandwagon! As a dislocated teacher I am trying once and for all to make the writing thing work as a caree…

I have never written a blog before, but it seems that most authors do, so I am jumping on the bandwagon! As a dislocated teacher I am trying once and for all to make the writing thing work as a career. Online marketing is unknown territory to me, but I understand that it has become essential to book marketing. (And I know almost nothing about regular marketing, given that I have five books and have made almost nothing in royalties.) I hope to learn some tricks of the trade from other authors. It is so frustrating to feel that you've written a good book and not have readers. So many times I read a book that comes highly recommended and wonder what they hype was about. Which makes this whole process even more difficult to understand. What works, what's a waste of time? What makes people want to read a book?

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Comment by Patricia Gligor on January 20, 2012 at 7:40am: Do you post every week on your blog? Do you write about your books - your characters, your plot, etc.? In other words, do you "tease" your audience to get them to want to read your books? When you post, do you "tweet" and post about it on Face Book? Are you on Linked In? Do you have business cards printed and pass them out to anyone and everyone you meet? Have you contacted a local radio station to see about promotion opportunities there?

If you answered "yes" to every one of these questions, I think you're on the right track. Of course, there are lots of other things you can do: contacting your local library and donating a book to them in exchange for a chance to do a book signing . . . .