How to Get Your Own Customers to Sell Your Business

You have a powerful “Sales Team” in your business and they are your customers. All you have to do is earn their respect, develop best relationship, show them you appreciate their business, regularly communicate with them, educate them on the benefits and value you give, “train” them how to refer you and reward them for doing so and they will bring you all the business you can handle.

If you develop and operate a professional referral marketing programme in your company, there is no reason why you should not at least increase your business by 50% - 100% annually.

For the best example of how well some aspects of referral marketing can work, take a look at the Tesco Success Story. In early 1990’s the UK was in recession and Tesco found itself to be the struggling middle player after Sainsbury’s and other retainers.

Tesco consulted its then 250,000 customers and got a considerable shock. Customers told them that Tesco were not giving them benefits and value. From that day on Tesco became determined to follow the customer and not the competition and they have since set the benchmark for strategic customer care. A great deal of Tesco’s success has come from proven referral strategies.

Referral Marketing Calculator: To see how much potential referral business you can gain through having a referral marketing programme go to http://www.goldnetreferralmarketing.co.uk/calculator.php

Author: Vince Golder, Managing Director, Goldnet Referral Marketing Ltd.
Tel: 07799 34 8642
email: vince@goldnetreferralmarketing.co.uk

For details of Vince’s new ebook “The Power of Referral Marketing” go to www.goldnetreferralmarketing.co.uk