Avoid POD Marketing Packages Like the Plague They Are

I made the following comment in one of the forums, and then I realized that this is too important to hide in one forum.

Never, ever, buy a publicity or marketing package from a print-on-demand publisher. They know nothing about marketing or publicity. Their packages are generally way too expensive for the results they produce.

Avoid their advertising packages. Avoid their Internet marketing packages. Avoid their publicity packages.

I'd be happy to change my advice if any authors out there can give me their bottom-line sales results from such packages. And convince me that those bottom-line sales results pay for the packages they bought.

John Kremer, author, 1001 Ways to Market Your Books