Warning About Amazon - A Great Piece Of Marketing

A traditional bookstore owner has come up with a great idea for marketing his stores: An Amazon Warning Popup in the Google Chrome Browser!

The full story is at publishingperspectives.com , wherefrom came the image.

It's a neat idea, but does Marcus just have his finger in the dyke (that's for retaining water - no sexual allusion)? Sure, his battleground may well be with Amazon, but that's not the whole war for bookstore owners. eBooks is their War.

I saw some figures recently which suggested that a further 10% fall in trad-book sales would result in the closure of all bookstores. I don't know about that, but that has to come a point when volumes shrink to the level that makes trad-books unprofitable for traditional publishing houses.

Makes you think!