Interview

Comment

Comment by William Butler on September 9, 2007 at 9:53am

It really wasn't that difficult. With the book signing being on Saturday, it seems the local news stations struggle to find "interest" stories to fill-out their weekend coverage. We approached them a week in advance, providing a copy of the marketing package (with bio and book synopsis). Within a day they agreed to cover the event. The interview was unexpected and an added bonus. The local cable company actually sold the books at the signing on a consignment basis. I'll include their sales statistics and a copy of the interview to the marketing packet. The hope is that it will make the book more attractive to prospective vendors (book stores). One of the most exciting parts of the signing were the people who'd previously purchased copies of the book. Many of them were "aglow" with comments which helped the mood and enhanced the attitude of those present who had not yet read the book. Also, another local author of some note (she's been on the NY Times best-sellers list for Romance) was present. I've known her for several years and she's a rather prominent personality in the area. It tended to lend additional credibility to me and my book.

Now with this event behind me I get to rack my brain to come up with a "next" project.

Comment by Marion James on September 9, 2007 at 8:16am

Wow Great publicity to get yourself on the news like that. How easy was it to line up this?