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Bob Selden
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Bob Selden's Discussions

Looking for your marketing advice
25 Replies

Started this discussion. Last reply by Bob Selden Mar 3, 2009.

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Something About Me and My Book:
I call myself a student of behaviour. I believe that the words and language we use not only impact our relationships with others, but also the way in which we behave. Recent research tends to support this belief. For example, studies at the Universities of Heidelberg, Neuchatel and Zurich (2007) show that when young male drivers hear male type words (such as “tough” and “rough”) they automatically increase their speed, whilst hearing female type words (such as “pink” and “gentle”) leads to a reduction in their speed. My question, “Can the words a manager uses also impact both his or her people relationships and behaviour?”

As an author on management, I have not only studied the subject, but have lived the role. I survived my first new manager’s role in banking to eventually develop into a senior manager responsible for the career development of hundreds of other managers. During this growing process, and later as an organisational development consultant, trainer and coach, I learnt what works and what doesn’t work when managing others. So, I've published a book “What To Do When You Become The Boss” which is a result of this learning. My determination is to help other new managers during their initial growth spurt.

I'm an Australian currently living in Sydney. As well as consulting to various organisations on five continents, I’ve coached on the Mobilizing People program at the International Institute for Management Development in Lausanne, Switzerland. I also facilitate on programs such as the Middle Manager Development program at the Australian Graduate School of Management in Sydney, Australia.

I'd like to challenge some of your thinking on leadership and management development and would appreciate your feedback - please contact me at or

My book "What To Do When You Become The Boss" has now been published in Australia, UK and India plus many international sales through Amazon. It’s recently translated for China.

I look forward to your comments, reviews and questions.

Bob Selden

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Comment Wall (6 comments)

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At 11:42pm on April 6, 2009, Tony Deblauwe said…
Thanks Bob - you have a great topic. Appreciate the support!
At 12:33pm on February 20, 2009, Bert Martinez said…
Hello, I'm Bert Martinez, I'm looking to network with success minded authors. If you would like my free report 30 Strategies for Selling More Books just fill out the form below. I look forward to networking with you and if there is anything that I can help you with please do not hesitate to contact me.

You Were Created to Succeed!

Bert Martinez

For Email Marketing you can trust
At 2:24pm on April 3, 2008, Author & Book Promotions said…
Hi Bob,

How is everything going with you?

At 12:11am on January 29, 2008, Bob Selden said…
Thanks Jo


At 4:37pm on January 28, 2008, Jo Fulkerson said…
Earlier today when I was editing my website, it somehow got messed up (not unusual for me). I hope they can get it fixzed soon.

Meanwhile, you can read the first chapter at and I hope you enjoy it.
At 2:06am on December 14, 2007, Bob Selden said…
It's a very exciting time for me. I've just published my first book - "What To Do When You Become The Boss - How new managers become successful managers".

As a business author, it's sometimes hard to find promotional ideas that have not been done to death. I'd appreciate your thoughts and advice. So far I've arranged a book launch (sponsored); reviews (41); listing on various websites (I'd appreciate advice on good sites for business books). As the book is designed for people moving into their first management/supervisory role, generally from a professional/technical background, one obvious avenue is professional associations. If you are a member of such an organisation, I'd very much appreciate an introduction.

Look forward to hearing your ideas. Check out my website at

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