I did not really begin marketing becuase when the book came out it had errors, I have gotten it corrected and now am in the middle of a reprint. I would like to begin marketing for the book but am not sure where to begin. Any ides would be great!!!!
My name is Jenna Turnipseed. I am a newly published author. My book is called To Serve My Country, and is about my life as a soldier. I am looking for any kind of help, ideas, and advice that people can offer on marketing. Like everyone, I am sure, I would love to see my book do well, but do not know how to go about putting it out there.
This is not the time to be shy and retiring. First of all, are you still in the military? If so, you may need to clear everything with your local PAO and they might do a lot of this for you as part of their mission. I'm long out of all that and don't know the current regs. Secondly, most newspapers these days no longer do book reviews and most have an absolute prohibition against covering local self-published authors and their books because most are so badly done. However, you can join Military Writers Society of America as a first step and send your book for review there. They have over 800 members and publish reviews to their web site at MWSA.org. I would not pay anyone to review the book, by the way. Selfpublishingreview.com (Self Publishing Review) will also consider it for a review.
Talk to the managers of your local book stores about doing a signing. Sometimes and event will draw coverage where the book itself does not. You will need to provide stock in some way. They will expect a 40 percent discount from the cover price. That's just standard. An independent bookstore or a Hastings Entertainment store are your most likely places to arrange a book signing. The big chain outlets have rules which tend to prejudice them against new authors who self publish. Writing a press release is much like writing a news story. Keep it short and simple. These days those are better sent by e-mail than by regular mail. You will need to be persistent but not a pest with people at publications and book stores. In other words, take "no" for an answer and move on.
Why don't we do it this way: You ask me a question about marketing and I will try to answer it. I reserved the right to use the questions and answers for my marketing articles at SPR
There are all kinds of marketing books, but my articles at SPR are topic specific. It's a place to start. Most of marketing books is simply contacting people about carrying your book. It's sales at its heart.
Well, I can give you some ideas. You might start by reading some of the marketing material at Self Publishing Review and then e-mail me. I do hope you've gotten all the typos out.
You certainly should not send the book out for review until you have.
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This is not the time to be shy and retiring. First of all, are you still in the military? If so, you may need to clear everything with your local PAO and they might do a lot of this for you as part of their mission. I'm long out of all that and don't know the current regs. Secondly, most newspapers these days no longer do book reviews and most have an absolute prohibition against covering local self-published authors and their books because most are so badly done. However, you can join Military Writers Society of America as a first step and send your book for review there. They have over 800 members and publish reviews to their web site at MWSA.org. I would not pay anyone to review the book, by the way. Selfpublishingreview.com (Self Publishing Review) will also consider it for a review.
Talk to the managers of your local book stores about doing a signing. Sometimes and event will draw coverage where the book itself does not. You will need to provide stock in some way. They will expect a 40 percent discount from the cover price. That's just standard. An independent bookstore or a Hastings Entertainment store are your most likely places to arrange a book signing. The big chain outlets have rules which tend to prejudice them against new authors who self publish. Writing a press release is much like writing a news story. Keep it short and simple. These days those are better sent by e-mail than by regular mail. You will need to be persistent but not a pest with people at publications and book stores. In other words, take "no" for an answer and move on.
You certainly should not send the book out for review until you have.
John Kremer, book marketing expert
http://www.bookmarket.com