All Blog Posts Tagged 'marketing' (460)

Join host Virginia S Grenier on Mondays for The Writing Mama show at

2pm Eastern - 3pm Central - 12pm Noon Mountian - 11am Pacific as she

chats with authors about their books, writing success and regrets, and …

Join Marsha Casper Cook & Virginia S Grenier on the 1st Wed. of

the month for the What is Success show where they will talk with guest,

share tips and talk about the film and publishing industry.…

Did you know that readers need to be exposed to a book many times before they decide to buy the book?  One of the most affordable ways to expose your book to potential readers is through online video. Here are three reasons why you need a book video trailer to take advantage of online video marketing.

1. Book video trailers give readers a preview of your book.  52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (…

It has been a while, but I haven’t seen recently a blog post on MEDIA PACKET as part of the tools for author promotions and self marketing. It should a part of the author’s Marketing Plan in the first place. It has been called many things…

I recently posted the first 21 chapters of my second book on authonomy.com. So far, I have had a good experience on the site. People seem kind and encouraging for the most part and a few of them have given really constructive criticism, which is what I was hoping for. 

For those who aren't familiar with the site, authonomy is part of Harper Collins publishing, and the idea is authors post their books or their partially finished manuscripts there and other authors read,…

You can find The Writing Mama show Mondays here on the World of Ink

Network; along with host Virginia S Grenier where she talks with debut

to award-winning authors about their books and the writing life.…

You can find The Writing Mama show Mondays here on the World of Ink

Network; along with host Virginia S Grenier where she talks with debut

to award-winning authors about their books and the writing life.…

“A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. ” --Brick Marketing

For an author, the…

One older blog began with one sentence and was not finished. “Much of the latest focus on author promotions is weeding out “time wasting” exercises in ego stroking endeavors.” That was in may.  I had written about it in a blog in last June titled Vanity Event.  I wasn’t sure if book signings were that much a waste of time, as was being suggested. The other one, blog, got sidetracked for a number of reasons, but one reason was that I was trying to research the origin of that terms for…

Exciting changes have been forced on website changes for this member and writer. Perhaps I am trying to do too much. Anyway, I had to make a decision on whether to continue two other websites that were not getting much traffic, and yet the costs were going up each year, which  …………. Well, it was nuts to stay there. The two new sites are up at the links below in the signature…

[caption id="attachment_36128" align="alignleft" width="210"] This is my book. I'll be using it as an example throughout this post to show you how to promote your own book.[/caption]



Congratulations on writing a book! Only a select few aspiring authors get started writing a book, much less finish it! You've undoubtedly invested enormous amounts of time, focus and love into your book. Now that it's done, the work of promoting it begins. Here…

Akira Okihu on a blog, discusses the quest for followers.  Maybe I am late in replying to this piece on "quest for followers" but it is something, the topic, which so many of us are in the middle of these days. It isn't really meeting others in person, but one is developing an audience at this level. I realize there are pros and cons to the entire concept of "social…

Marketing a professional image is probably one of the biggest challenges for cash strapped indie authors. When everything from the cover of the book to editing and lets not forget just getting the word out about your book is important where do you cut costs?  Hopefully, cutting costs does not mean you have to do everything yourself and possibly sacrifice quality.  There are many resources online for Indie Authors to get quality services ranging from cheap services like Fiverr, freelance…

It may possibly go away sometime, but one has to wonder. As I wrote in June about NSA and the UK, James Bamford gave a tremendous history of our connection with the UK since and in spite of our gaining independence. They have remained our steadfast ally on the globe. The 2oth century clandestine connections are detailed in particular. Then the “Cold War” connections in late 40s…

Here are a 8 tweets, Facebook posts, and blog posts that should help you market your books more effectively:

Are you a frustrated writer? Do you dread your book gathering dust in a warehouse? Or in the forgotten abyss of Amazon? Well, all authors have been there. Yet, many managed to have loads of people read their wonderful words! Here are a few tips for you.…

We live in complex times, we have complex jobs, and our real and quasi-social relationships are as confused and frustrating as ever. So in a world of such complexity how can businesses truly understand what makes people tick? You may ask does it matter? And of course the answer is you bet it does. Without understanding how people make decisions and what motivates those decisions, you will not be able to connect with people, and failure to connect will severely hamper your sales…