I am a fan of what Kevin, Adam and Chris have accomplished with their ever-improving, popular and free service for authors:
BookTour.
Recently they wrote about this helpful way to publicize your book tour:
BookTour.com tip of the week: Major improvements to author widgets
Widgets are a great way to simplify your life: by entering book tour dates on BookTour.com and using a simple author widget, you can easily show your authors' BookTour events on other websites…
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