Lisa Copen's Blog – January 2008 Archive (15)

According to the American Booksellers Association, for the fifth consecutive month, retail sales at bookstores exceeded last year's results.

Preliminary figures recently released by the Bureau of the Census show an increase in bookstore sales in November 2007 of 7.5 percent compared to November 2006. More good news is that the American Booksellers Association welcomed 115 new bookstores…

Social Bookmarking and Article Promotion with Onlywire: The Only Social Bookmarking Tool You Need By Robert Watson, published Jul 07, 2007, Reprinted from Associated Content

AC writers need to promote their articles, and one of the most popular ways to do that is with social bookmarking tools. You might not get a good deal of pageviews…

Did you know there is a new glossy, 4-color magazine called Best Guest Digest? It was launched by Michael Carruthers, host of the syndicated radio show, Something You Should Know, in October 2007. It goes out to about 5,700 radio and TV hosts and producers. If you mention Mike's name, you are entitled to 25% off your first ad. You can see the first issue online at www.bestguestdigest.com.

Click on "Current…

Did you know there is a new glossy, 4-color magazine called Best Guest Digest? It was launched by Michael Carruthers, host of the syndicated radio show, Something You Should Know, in October 2007.

It goes out to about 5,700 radio and TV hosts and producers. If you mention Mike's name, you are entitled to 25% off your first ad. You can see the first issue online at www.bestguestdigest.com.

Click on "Current…

Despite all the work we put into marketing our books, little things count the most. Here are 5 ways I've seen many authors sabotage their best efforts for online sales.

[1] They don't take advantage of Amazon's programs. Amazon wants to make money off of you so they give you a lot of ideas to improve your sales. Tags, Listmania, "So You" Guides, Author Connect Blogs, and much more all were developed to help you sell more books. And don't forget to check back at least every few months…

Reprinted from his blog: Last Wednesday night, I hosted a teleseminar with eight publishing professionals who are top editors and agents in different aspects of publishing. I was intentional about the mixture of people,…

I thought I would share with you a little experiment I am doing and let you know the results. I've been fortunate enough to attend the workshop of Derek Gehl of Internet Marketing Center, in fact, their large 2-binder training course called The Insider Secrets to Marketing Your Business on the Internet was one of my main sources of internet marketing training in the late 1990s…

Portland, OR (PRWEB) January 8, 2008 -- Grab your umbrella and favorite electronic reading device (a laptop or PDA will do) and head to the great Pacific Northwest for the 8th annual EPIC conference, "It's Not Easy Being E," in Portland, Oregon, March 6-9, 2008, at the Lloyd Center Doubletree Inn. This national conference addresses the emerging electronic publishing industry, and attracts publishers, writers and readers of this new medium.

Headlining the conference is luncheon keynote…

Visit www.goodreads.com and update your author information. Do a search for your name and you will likely see a “blank” photo where your photo should be. Below it is a link to “email us if you are the author” and then they quickly set up an account for you to log in to. (They responded to my request in less than a couple of hours.) This web site seems to get their “feed” from Amazon. Good Reads describes itself as “A place where you can…

Feeling overwhelmed with junk mail? As the new year begins your mailbox may be filling up with everything from weight loss offers to (ironically) pizza coupons; home improvement to "free" checks from all those credit cards.

Rather than dumping it all throw it all into a bin. Then pull that bin out at then end of the month and look at it from a marketing viewpoint. A few hours of reviewing it can give you a big jump in your competitors (other authors) direct mail efforts by making your…

When collecting your testimonials or "blurbs" for your book make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of sparkle to your sales sheet. For example, who wouldn't want a quote about your new adoption scrapbook album from Angelina Jolie?

Testimonials from experts and celebrities catch the attention of both media like radio producers as well as…

Guest article by V. Michael Santoro

In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, you will find yourself caught in the middle of a book marketing minefield - surrounded by landmines that can seriously…

Sign up for a book swap web site and give your books away in return for book credits. Many of these web sites have a listing of “most recently added” so even if you are not a well-known author, you may just find some extra readers. I use www.paperbackswap.com . Other authors have said that they purchase books at a low cost that are a similar style to their own. When someone “buys” it, the author also includes a copy of her book for free. When…

Give away an autographed book for great publicity! For $29.95 you can sign up with Autographed by Author www.autographedbyauthor.com and they will send readers to your web site to buy the autographed book directly from…