For book/ebook authors, publishers, & self-publishers

15 Favorite Ways to Develop Your Author Platform

The term author platform is popping up all over the place, but what exactly is an author platform? Essentially, your platform is based on your expertise--a specific nonfiction topic about which you write or your genre and unique voice/style as a fiction author. Having a strong author platform is becoming increasing important in marketing your books or even landing a deal with a major publisher.

Here are my 15 favorite ways to develop your author platform:

Get credentials related to your specialty
Join and participate in professional associations
Create a website that demonstrates your expertise
Publish a blog
Publish a podcast
Write and publish articles (online or in print publications)
Publish an ezine
Volunteer or do perform pro bono work
Serve on committees and panels
Teach — online and off
Get quoted in magazines and newspapers
Participate in social networks
Give speeches
Get on radio and TV
Create a PR campaign — both online and off -- to further expand your platform

Comment

You need to be a member of The Book Marketing Network to add comments!

Join The Book Marketing Network

Comment by Nancy Bailey on July 18, 2007 at 4:55pm: Hi Patrice,

Thanks for sharing all this great information!

Nancy

Comment by Jim Potter on June 27, 2007 at 12:26pm: Patrice,
Thanks for sharing your expertise. Twenty-four books...! I'm impressed.
Sincerely,
Jim

Comment by David Ciambrone on June 26, 2007 at 8:52am: Your article on author platforms was both interesting and motivating, thanks.

Comment by Janet Elaine Smith on June 23, 2007 at 7:19pm: I'm enjoying your information, Patrice. I am a fiction writer, but my Patrick and Grace Mysteries have become "notable" for their involvement with the homeless in the country. They even have their own website at http://crumbycapers.tripod.com and they have just formed an "alliance" with the National Coalition for the Homeless.
My Women of the Week series first book, Monday Knight, was hit by a drunk driver and nearly ruined her entire career as a top model. I have spoken to and interacted with several MADD groups.