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15 Favorite Ways to Develop Your Author Platform

The term author platform is popping up all over the place, but what exactly is an author platform? Essentially, your platform is based on your expertise--a specific nonfiction topic about which you write or your genre and unique voice/style as a fiction author. Having a strong author platform is becoming increasing important in marketing your books or even landing a deal with a major publisher.

Here are my 15 favorite ways to develop your author platform:

  • Get credentials related to your specialty
  • Join and participate in professional associations
  • Create a website that demonstrates your expertise
  • Publish a blog
  • Publish a podcast
  • Write and publish articles (online or in print publications)
  • Publish an ezine
  • Volunteer or do perform pro bono work
  • Serve on committees and panels
  • Teach — online and off
  • Get quoted in magazines and newspapers
  • Participate in social networks
  • Give speeches
  • Get on radio and TV
  • Create a PR campaign — both online and off -- to further expand your platform

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Comment by Nancy Bailey on July 18, 2007 at 4:55pm
Hi Patrice,

Thanks for sharing all this great information!

Comment by Jim Potter on June 27, 2007 at 12:26pm
Thanks for sharing your expertise. Twenty-four books...! I'm impressed.
Comment by David Ciambrone on June 26, 2007 at 8:52am
Your article on author platforms was both interesting and motivating, thanks.
Comment by Janet Elaine Smith on June 23, 2007 at 7:19pm
I'm enjoying your information, Patrice. I am a fiction writer, but my Patrick and Grace Mysteries have become "notable" for their involvement with the homeless in the country. They even have their own website at and they have just formed an "alliance" with the National Coalition for the Homeless.
My Women of the Week series first book, Monday Knight, was hit by a drunk driver and nearly ruined her entire career as a top model. I have spoken to and interacted with several MADD groups.

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