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WillowRaven Introduces a New Service; Author Website Development!

I have learned a lot about the publishing industry in a relatively short time (6 months).

I came in an an illustrator/designer looking for a book cover to design or a kiddie book to draw, not understanding the needs of an author/publisher are majorly different than that of any other business industry that relies on the services of an illustrator/designer.

There is a great deal of pressure in all business' to look the part, show off the product, and get that customer to spend their hard earned money for it (especially in this recession), so I took some additional courses in business management with a focus in marketing - since that is the one thing they don't teach when seeking a fine art degree - how to make money at being an artist.

With books, the "appearances count" pressure is huge! Why? Because 70% of all book sales can be credited to the cover, 70%! To add to that pressure authors, illustrators, cover artists, layout artists, etc. all need to market and sell the books bearing their work (or at least show off the skills within to ensure further projects).

It is the only industry I can think of that requires us to be master crafters at not only our chosen craft (whether it be writing, drawing, design, etc.) but marketing moguls as well.

That's a tall order.

So, I have channeled my illustration design services to meet the needs of my clients, the writers.

(Read more at my new blog on my revised site below - this is a cross post at any one of my ning or other networks.)

My revised site is at

Thanks, Aidana WillowRaven

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Comment by Aidana WillowRaven on April 16, 2008 at 9:02pm
Thanks Roxy, so how did you like the updated site? Was it easy to follow?
Comment by Roxanne Hoffman on April 16, 2008 at 6:41pm
Aidana, What a clever idea to using in this way to display your covers. I love the border you've added to frame the show. And the covers are wow! Yes well-designed good looking websites are the way to go! Glad you're out there to offer these services. Roxy
Comment by Connie Arnold on April 16, 2008 at 3:57pm
I'll look forward to getting the updated covers, thank you! I have a freewebs site right now that features all my books, with one page devoted to these two children's books. The website is and if you get a chance to look at it, you can let me know if you think I need another one to highlight the children's books and coming books more.
Comment by Aidana WillowRaven on April 16, 2008 at 3:40pm
Thanks Gina
Comment by Aidana WillowRaven on April 16, 2008 at 3:40pm
Sure Connie, I'll email you the updated covers now. Do you have need of websites for your books? Or even an author website that will feature all your books, even ones in the works?

Comment by Connie Arnold on April 16, 2008 at 3:18pm
You are doing a great job, Aidana, and I appreciate your talent, creativity and hard work on these books. I have added your revised site on my children's book page at and could use new pictures of the book covers that include your name on them!

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