I have learned a lot about the publishing industry in a relatively short time (6 months).
I came in an an illustrator/designer looking for a book cover to design or a kiddie book to draw, not understanding the needs of an author/publisher are majorly different than that of any other business industry that relies on the services of an illustrator/designer.
There is a great deal of pressure in all business' to look the part, show off the product, and get that customer to spend their hard earned money for it (especially in this recession), so I took some additional courses in business management with a focus in marketing - since that is the one thing they don't teach when seeking a fine art degree - how to make money at being an artist.
With books, the "appearances count" pressure is huge! Why? Because 70% of all book sales can be credited to the cover, 70%
! To add to that pressure authors, illustrators, cover artists, layout artists, etc. all need to market and sell the books bearing their work (or at least show off the skills within to ensure further projects).
It is the only industry I can think of that requires us to be master crafters at not only our chosen craft (whether it be writing, drawing, design, etc.) but marketing moguls as well.
That's a tall order.
So, I have channeled my illustration design services to meet the needs of my clients, the writers.
(Read more at my new blog on my revised site below - this is a cross post at any one of my ning or other networks.)
My revised site is at www.WillowRavenIllustration.com
Thanks, Aidana WillowRaven