I am currently in the process of writing an article about perceived value and its importance in the marketplace. In my article, I discuss this often overlooked component to successful branding and marketing, and why it is absolutely vital for a book marketer or self-publisher to understand the importance of perceived value. Not only how it can increase sales, and produce loyal readers, but how, if not properly managed, it can undermine the integrity of your brand, and cause more damage than good.
Well, I have been unable to dedicate the time to finishing my article, because so many people have decided to take me up on my offer and ask me anything (and everything!), about improving their book marketing efforts. Now, don't get me wrong, I am absolutely loving it, and I have enjoyed researching each and everyone of you, and telling you, as honestly as I can, where I feel your marketing efforts are failing and where they are flourishing.
But, I got to thinking, while I feel that I am giving you some great insight into your personal marketing efforts, and am trying to give you some fresh ideas and new avenues to explore, am I really providing you anything of value?
Like I state at the top of the page, there are no strings attached, and I am just doing this because I love it. I feel this, in of itself, adds value to my service, considering that you are getting something for nothing. At least I feel I am giving you something, but how do you feel? Are my emails of ideas providing you any value? Am I helping to twist your ideas into new directions and create a sense of optimism in your marketing efforts? If so, let me know. If not, how come? What could I do better? What are my short comings?
In the meantime keep the questions coming, my article can wait, your marketing can't.
Joshua Van Horsen
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