Kare Anderson's Blog – August 2007 Archive (3)

Boost your book sales while enhancing the conference experience for your client, the meeting planner who hired you to speak.







• Author/speakers can offer meeting planners who hire them the opportunity “for members only” to receive a special companion eBook when they buy your autographed book at their meeting, preferably right after you speak. They provide their email address and name on a firm at purchase. You send the ebook, with related follow-up offer, within 24 hours –… Continue

To become their top-of-mind choice when buying books, generate differentiating value and visibility – as you can best do with the right partners and methods. In an over-advertised world get introduced to prospective customer through organizations they already know and trust.



With the right alliances you can also attract new niche markets, improve your cause support, create new profit centers, attract more of your most lucrative kind of customer, increase per-customer spending,… Continue

Three Steps to Bolster Sales by Partnering



1. When you appear at bookstores or are interviewed or speak or write about your book, recommend three great “companion books” and notify the authors of those books, in advance. They may choose to reciprocate. Alternatively seek out authors of complementary books and suggest such an arrangement.



2. Leverage this approach by writing a one to four sentence MiniReview that you offer to bookstore owners. Suggest that they treat these… Continue