Kare Anderson's Blog (36)

See Joan Stewart’s Promote an ebook 26 ways –add to this list …

- Kare
http://www.movingfrommetowe.com/

To become their top-of-mind choice when book lovers are buying books, generate differentiating value and visibility – as you can best do with the right partners and methods. In an over-advertised world get introduced to prospective book buyers through organizations they already know and trust.



With the right alliances you can also attract… Continue

"When marketing experts Joe Pulizzi and Newt Barrett self-published… Continue

Trying to Cook Up a Hit
Could a self-published cookbook be a big holiday seller?
http://online.wsj.com/article/SB122548668530589059.html

.. offered as "comments" by fans (including me) of Chris Brogan in response to his request for his upcoming book, Trust Agents. See
http://www.chrisbrogan.com/promoting-your-book-online/

See Webook an online platform where the site's users — authors, writers, and even readers — collaborate to write books. Since its April 2008 launch, WEbook has added thousands of writers, editors, illustrators, and readers to its service and the site is currently hosting 15,000 book projects in genres ranging from short stories to non-fiction.

http://www.webook.com/



See other methods and success stories where "we" can accomplish more than you or me. Go… Continue

Savvy Merlin Mann of 43 Folders has a great checklist that can help us authors and readers. What elements provide irresistible “curb appeal” for a book? What makes us want to crack it open and read?

Here’s his heuristics:http://www.43folders.com/2008/08/27/book-heuristics

Want to build a loyal base of fans of your books? Like to bring more joy to your marriage? Want to increase your income by training others to lead groups, based on your expertise? Learn how from someone who’s successful at all three.



In this interview hear how Susan Page is training therapists and marriage educators to lead “Spiritual Partnership Support Groups” - an… Continue

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How low can one go? Aimed at self-published authors, Blurbings LLC offers to be the middle agent for buying glowing quotes for a book, As most of the publishing industry acknowledges, the practice of getting blurbs (“scratch my back, and …) is murky at best – and so reports Rachel Donadio in the New York Times today.



The money quote comes from Eric Simonoff, a… Continue

For reviews of business books, see CNBC's new Bullish On Books blog edited by Senior Producer Gloria McDonough-Taub.
http://www.cnbc.com/id/24369257/

I am a fan of what Kevin, Adam and Chris have accomplished with their ever-improving, popular and free service for authors: BookTour.



Recently they wrote about this helpful way to publicize your book tour:

BookTour.com tip of the week: Major improvements to author widgets



Widgets are a great way to simplify your life: by entering book tour dates on BookTour.com and using a simple author widget, you can easily show your authors' BookTour events on other websites… Continue

This just in: Beautiful people are 36 per cent more likely to have a daughter than a son as their first-born child, Satoshi Kanazawa, an evolutionary psychologist at the London School of Economics announced last month.



Did you know? Guess why?



According to evolutionary theory, parents are likely to produce children who benefit from the parents’ best traits.



Thus, when parents have traits they can pass on that are better for boys than for girls, they are more likely to… Continue

Boost your book sales while enhancing the conference experience for your client, the meeting planner who hired you to speak.







• Author/speakers can offer meeting planners who hire them the opportunity “for members only” to receive a special companion eBook when they buy your autographed book at their meeting, preferably right after you speak. They provide their email address and name on a firm at purchase. You send the ebook, with related follow-up offer, within 24 hours –… Continue

To become their top-of-mind choice when buying books, generate differentiating value and visibility – as you can best do with the right partners and methods. In an over-advertised world get introduced to prospective customer through organizations they already know and trust.



With the right alliances you can also attract new niche markets, improve your cause support, create new profit centers, attract more of your most lucrative kind of customer, increase per-customer spending,… Continue

Three Steps to Bolster Sales by Partnering



1. When you appear at bookstores or are interviewed or speak or write about your book, recommend three great “companion books” and notify the authors of those books, in advance. They may choose to reciprocate. Alternatively seek out authors of complementary books and suggest such an arrangement.



2. Leverage this approach by writing a one to four sentence MiniReview that you offer to bookstore owners. Suggest that they treat these… Continue