Lisa Copen's Blog – February 2008 Archive (17)

Those of us who write books love books. Am I right? When someone asks you what book is on your nightstand do you try to not laugh because it's more a question of how many stacks you are trying to balance?



But for many people, the idea of reading a book is great effort. They have to be really "into" the book to finish it (not like myself who is determined to finish it regardless). Most people read a chapter or two and if it's not working… Continue

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a "yes" and a "no." Both the store owner's response and also the buyer.



We've all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my… Continue

I recently talked to a friend who was having an article published in a well-known, highly competitive magazine. She hasn't yet taken the jump to have a web presence. I tend to forget that I spend thousands of hours online, receive hundreds of newsletters each month and answer over 1000 emails a month. I don't realize that the words "blog," "SEO," "keywords," "meta tags," and even "book marketing" are not terms most people go to bed thinking about. Or get up at 2 a.m. when you can't sleep and… Continue

Plagiarism - How to Find Out if Someone is Plagiarizing Your Work

By Robert Nahas



With the infiltration of Internet venues that harbor and propagate pseudo professional and fraudulent "writers" - even encouraging it by "looking the other way" - there has been a significant rise in plagiarism of the protected works of professional writers. Though hard numbers have not yet been established, this writer, after a great deal of research, estimates that it has risen by as much as 42… Continue

I blog for my ministry, Rest Ministries; it's more of a way of having a casual voice with my audience. As the ministry has grown, I've become more of someone in the background-- marketing, writing books, promotions, etc. and so I use my blog to still stay in touch with people.

So I haven't really looked at my statistics. I am not a "hot blogger" and though it would be nice to get some fabulous…

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So the latest news today is...

• Britney in Psych Ward for Two More Weeks...Though the 72-hour hold on Britney Spears is up, the pop star will be remaining in the psych...
• More proof Angelina Jolie is pregnant
• Eva Mendes enters rehab

[I won't do these headlines justice by giving you the links to the stories. You will have to do your own homework.]

This week as I watched the evening news I heard various stories that were…

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One of the best marketing books I've read is Pyro Marketing.

Author Greg Stielstra says,

I believe the best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of it as fire. I explain the process in PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life.

PyroMarketing is a new way to think about…

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Today's article is a by a special guest, Athena Dean, founder of WinePress Publishing and three-time self-published author.

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The Who, What, Where, and Why of Christian Book Promotion & Marketing

By Athena Dean

So, do you think every Christian needs to read your book? If you do, let us stop for a moment and get real. If you think your book…

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What do you have that is the "best ever" that is related to your book or web site? Head on over to Squidoo and quickly create a "lens" to let the world know at The Ever Project: at http://www.squidoo.com/ever/hq .

This project allows you to create your best ever collection on any subject. You could do the best recipe books ever, best quotes ever, best authors ever. I created a lens on the best Adoption Scrapbook…

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In my magazine, HopeKeepers, we featured an article and at the end of the article gave the author’s bio and web site. Unfortunately, her web site was www.myfirstname-mylastname.com.

When the paragraph was justified, unfortunately her bio appeared to say:

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I would never tell you about something that I haven't personally tried without telling you I've not tried it. Well, I've used DealDotCom.com and they are the real thing! You will find a deal of all kinds of software at this site, but every deal lasts just 24 hours and then it's gone. Software that will help you with good ebook covers, blog promotional tips, SEO ideas, article… Continue

This post is from John Kremer's blog, author 1001 Ways to Market Your Books (a gem every author should own!) I thought it was such a simple, but brilliant idea... Hmm... gets you thinking doesn't it? What could we put in the Penny Saver or other free magazines in our hometowns?

Back in 1897, novelist W. Somerset Maugham,…

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They call it "concentration" but it's the addictive little game I play with my son where you turn 2 cards over and try to match. Check out the computer version over at LinkTiles where our button "You Can Sell More Books" was chosen as one of the Tiles today!

LinkTiles is a catchy little site where you are able to create a "tile" (a little square)…

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Do you have a video on YouTube? Want to dress it up? Jump on over to Slide.com for some amazingly free tools to make your videos stand out. Plus, this is where you can find those cool "slide show" tools that places like Amazon.com uses to have their books rotate in a little circle. You'll know what I mean when you see…

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Think there is no such thing as a free book listing? Think again! For absolutely no fee of any kind self-publishers may display their book's cover, a blurb and a link to their own website. Mark Landsberg, founder of http://www.selfpublishersplace.com , says, "Book lovers deal directly with authors cutting out the expensive middlemen. We have a unique sales plan and work tirelessly to help authors promote their books. Our international forum is… Continue

I'm trying to be a good book promoter and take my own advice by writing more articles... So I thought I would share this one with you. Hopefully you can use some of the ideas! Feel free to post it on your blog, ezine, for forums, whatever. Right now I am just collecting a ideas of people who would want to review my first ebook on creative sales techniques to SELL MORE BOOKS!

Blessings!

Lisa

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THIS ARTICLE MAY BE REPRINTED ANYWHERE,…

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Think there is no such thing as a free book listing? Think again! For absolutely no fee of any kind self-publishers may display their book's cover, a blurb and a link to their own website. Mark Landsberg, founder of http://www.selfpublishersplace.com , says, "Book lovers deal directly with authors cutting out the expensive middlemen. We have a unique sales plan and work tirelessly to help authors promote their books. Our international forum…

Continue