Lisa Copen's Blog (68)

One of the best marketing books I've read is Pyro Marketing.

Author Greg Stielstra says,

I believe the best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of it as fire. I explain the process in PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life.

PyroMarketing is a new way to think about…

Today's article is a by a special guest, Athena Dean, founder of WinePress Publishing and three-time self-published author.

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The Who, What, Where, and Why of Christian Book Promotion & Marketing

By Athena Dean

So, do you think every Christian needs to read your book? If you do, let us stop for a moment and get real. If you think your book…

What do you have that is the "best ever" that is related to your book or web site? Head on over to Squidoo and quickly create a "lens" to let the world know at The Ever Project: at http://www.squidoo.com/ever/hq .

This project allows you to create your best ever collection on any subject. You could do the best recipe books ever, best quotes ever, best authors ever. I created a lens on the best Adoption Scrapbook…

In my magazine, HopeKeepers, we featured an article and at the end of the article gave the author’s bio and web site. Unfortunately, her web site was www.myfirstname-mylastname.com.

When the paragraph was justified, unfortunately her bio appeared to say:

Back in 1897, novelist W. Somerset Maugham,…

LinkTiles is a catchy little site where you are able to create a "tile" (a little square)…

Do you have a video on YouTube? Want to dress it up? Jump on over to Slide.com for some amazingly free tools to make your videos stand out. Plus, this is where you can find those cool "slide show" tools that places like Amazon.com uses to have their books rotate in a little circle. You'll know what I mean when you see…

I'm trying to be a good book promoter and take my own advice by writing more articles... So I thought I would share this one with you. Hopefully you can use some of the ideas! Feel free to post it on your blog, ezine, for forums, whatever. Right now I am just collecting a ideas of people who would want to review my first ebook on creative sales techniques to SELL MORE BOOKS!

Blessings!

Lisa

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THIS ARTICLE MAY BE REPRINTED ANYWHERE,…

Think there is no such thing as a free book listing? Think again! For absolutely no fee of any kind self-publishers may display their book's cover, a blurb and a link to their own website. Mark Landsberg, founder of http://www.selfpublishersplace.com , says, "Book lovers deal directly with authors cutting out the expensive middlemen. We have a unique sales plan and work tirelessly to help authors promote their books. Our international forum…

According to the American Booksellers Association, for the fifth consecutive month, retail sales at bookstores exceeded last year's results.

Preliminary figures recently released by the Bureau of the Census show an increase in bookstore sales in November 2007 of 7.5 percent compared to November 2006. More good news is that the American Booksellers Association welcomed 115 new bookstores…

Social Bookmarking and Article Promotion with Onlywire: The Only Social Bookmarking Tool You Need By Robert Watson, published Jul 07, 2007, Reprinted from Associated Content

AC writers need to promote their articles, and one of the most popular ways to do that is with social bookmarking tools. You might not get a good deal of pageviews…

Did you know there is a new glossy, 4-color magazine called Best Guest Digest? It was launched by Michael Carruthers, host of the syndicated radio show, Something You Should Know, in October 2007. It goes out to about 5,700 radio and TV hosts and producers. If you mention Mike's name, you are entitled to 25% off your first ad. You can see the first issue online at www.bestguestdigest.com.

Click on "Current…

Did you know there is a new glossy, 4-color magazine called Best Guest Digest? It was launched by Michael Carruthers, host of the syndicated radio show, Something You Should Know, in October 2007.

It goes out to about 5,700 radio and TV hosts and producers. If you mention Mike's name, you are entitled to 25% off your first ad. You can see the first issue online at www.bestguestdigest.com.

Click on "Current…

Despite all the work we put into marketing our books, little things count the most. Here are 5 ways I've seen many authors sabotage their best efforts for online sales.

[1] They don't take advantage of Amazon's programs. Amazon wants to make money off of you so they give you a lot of ideas to improve your sales. Tags, Listmania, "So You" Guides, Author Connect Blogs, and much more all were developed to help you sell more books. And don't forget to check back at least every few months…

Reprinted from his blog: Last Wednesday night, I hosted a teleseminar with eight publishing professionals who are top editors and agents in different aspects of publishing. I was intentional about the mixture of people,…

I thought I would share with you a little experiment I am doing and let you know the results. I've been fortunate enough to attend the workshop of Derek Gehl of Internet Marketing Center, in fact, their large 2-binder training course called The Insider Secrets to Marketing Your Business on the Internet was one of my main sources of internet marketing training in the late 1990s…

Portland, OR (PRWEB) January 8, 2008 -- Grab your umbrella and favorite electronic reading device (a laptop or PDA will do) and head to the great Pacific Northwest for the 8th annual EPIC conference, "It's Not Easy Being E," in Portland, Oregon, March 6-9, 2008, at the Lloyd Center Doubletree Inn. This national conference addresses the emerging electronic publishing industry, and attracts publishers, writers and readers of this new medium.

Headlining the conference is luncheon keynote…