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Marvin Double
  • 73, Male
  • Ontario
  • Canada
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Something About Me and My Book:
I am a blogger, writer, photographer, artist and internet marketer. I create and market information products on specific topics of interest. I am currently working on a book about alternative healing techniques as these pertain to the treatment of Reactive Hypoglycemia. This book touches on a number of specific issues which regarding the impact of life style changes which accompany treating hypoglycemia affect relationships, with family and friends, co-workers. It deals with the sociological aspects of the condition as well as dealing with doctors and conventional vs non conventional medical treatments.

Marvin Double's Blog

Wow, Golly and Gee Wiz

Holly Cow what a great network of which to me a member. I only just joined yesterday and already I've picked up tons of good information on how to promote a book. For me the information is simply invaluable because it comes from direct experience and not simply theory.

Self promotion can be a tough job. This is something which which I am very familiar. In the early 90's I was the owner operator of a small Canadian import / export and distribution company. I sourced products overseas… Continue

Posted on May 7, 2008 at 8:40am

Great Place to Be

Writing is by nature a solitary profession and more than occasionally frustrating. This is especially true when it comes to marketing yourself as a writer, pitching a book proposal or article or promoting something you've already published.

A network like this is a great place for writers to hang out and exchange information, tips and generally rub elbows with other writers. I's often said that misery loves company but, just being part of a supportive network might in fact make one… Continue

Posted on May 6, 2008 at 10:30am — 1 Comment

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At 1:18pm on October 13, 2009, Sally Gilchrest-Unrau said…
Hi Marvin...I live in Manitoba and just began with publication on a children's picture book...Sam's Weird Afternoon. It should be out in May/June of 2010. I have not begun marketing but would love some tips or ideas that have worked for you. Would love comments form a fellow writer.
At 2:45am on March 16, 2009, Bert Martinez said…
Hello, I'm Bert Martinez, I'm looking to network with success minded authors. If you would like my free report 30 Strategies for Selling More Books just fill out the form below. I look forward to networking with you and if there is anything that I can help you with please do not hesitate to contact me.

You Were Created to Succeed!

Bert Martinez

For Email Marketing you can trust
At 1:51pm on May 13, 2008, Marvin Double said…
I haven't focused any of my blogging activities on promoting a book, so my experience on the subject is limited. I have however been blogging with regard to online marketing, but with limited success. This is not to say that blogging doesn't work as a promotional tool, however from a marketing perspective it has be be done as part of an overall marketing program or marketing plan.

Because I am a marketer I've been researching various ways that blogs can be used for product promotions. Here's what I've found so far.

Blogs fall into roughly 2 categories, personal and business (commercial) The blogging communities tend to be oriented toward personal and non-commercial use of the medium. Non commercial / personal online journaling was the original intention for blogs. Many bloggers feel, often passionately, that blogs should not be used for commercial purposes. Some in fact rail against commercial or promotional blogs at some length.

Bloggers in fact tend to gather around specific topics and become loose communities. The objectives of such communities can be very tightly focused however from a commercial perspective they don't generally represent well qualified perspective buyers. This is a broad generalization but it holds true in most cases.

According to everything I have learned however a blog can be effective as a promotional platform provided you can attract, targeted traffic into the site through typical marketing methods which do not rely simply on other bloggers.

As I see it now promoting a book through a blog is kind of a unique / hybrid marketing challenge. Attracting readers or prospective readers to the site and then converting them to buyers might require some creative marketing.

The way in which you market your site would be dictated by what you want the site to accomplish. a site created to build a fan base would be different from a site where you intend to sell books directly or even via a third party.

I can see that both things might be accomplished using a non sales-approach. Most people are put off by sites that simply push a product. Because you are an author, which is a natural attraction for readers blogging in an indirect way about your writing process might be a way to attract and enamor readers. Kind of a preternatural meet the author format.

The trick I imagine for doing this would be to write a blog that is highly engaging for readers, (think teasers), personal (think social media) with an element of marketing which is not obvious but still very much a part of the underlaying concept.

Apologies for being long winded in my response but, I felt I couldn't do justice to your question with a very simple answer.

I will be expanding my blogging efforts as I bring new products online , including books and information products. I'll be pleased to share with you any of the techniques which work for me in the future.
At 12:43pm on May 13, 2008, carol stanley said…
Hi your book sounds vvery interesting..I have a question about blogging..How do you feel it works for you?

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