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Shel Horowitz
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Shel Horowitz's Discussions

Tip Posted: How to Make Your Author Bio A Grabber, Not a Snoozer
1 Reply

Started this discussion. Last reply by Shel Horowitz Jan 27, 2008.

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Something About Me and My Book:
Grassroots Marketing for Authors and Publishers, my seventh book, won its first honor within just a few months of publication. A step-by-step guide to effective, ethical and affordable book promotion, it has been endorsed by John Kremer, Fern Reiss, Dan Poynter, Marilyn Ross, and other experts.

I'm also a marketing copywriter and publishing consultant who helps people go from writer to author, and helps the world learn about your books.

My two most recent books before GMAP are Principled Profit: Marketing That Puts People First (a world-changing approach to success through business ethics, cooperation, and an attitude of abundance, ) and the original Grassroots Marketing: Getting Noticed in a Noisy World (step-by-step guide to affordable, effective marketing of any product or service, in almost any medium, ).

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Shel Horowitz's Blog

Newsletter Posted: Get Media Coverage for Old Books

Shel Horowitz's monthly book marketing newsletter's August
issue covers getting media publicity years after a book is published.

Now available at

Posted on September 2, 2007 at 1:37pm

The Last Harry Potter: An Ethicist's Perspective (I won't spoil the surprise)

Both as a long-time fan of the series and as someone who writes regularly about ethics both <a href="">in my blog</a> and in my award-winning sixth book, <a href="">Principled Profit: Marketing That Puts People First</a>, I want to talk for a minute about <em>Harry Potter and the Deathly Hallows</em>.

There's so much I could say about this latest (and final) Harry Potter… Continue

Posted on July 26, 2007 at 10:39am

Book Marketing Newsletter to Launch July 25

I had said some time back that I would launch a monthly newsletter on book marketing when I got to 100 subscribers. I've reached that point, and will publish the first issue on or about July 25, and monthly thereafter.

This will be a mix of reader tips and tips from me (in putting together Grassroots Marketing for Authors and Publishers, needless to say I collected quite a few), generally one brief article each month.

You can subscribe to any of my newsletters at… Continue

Posted on July 8, 2007 at 12:12pm

Comment Wall (10 comments)

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At 6:11am on March 18, 2009, Bert Martinez said…
Hello, I'm Bert Martinez, I'm looking to network with success minded authors. If you would like my free report 30 Strategies for Selling More Books just fill out the form below. I look forward to networking with you and if there is anything that I can help you with please do not hesitate to contact me.

You Were Created to Succeed!

Bert Martinez

For Email Marketing you can trust
At 8:25pm on July 24, 2007, david b mclaughlin said…
Please help me name my book (if you have not already)!

Vote here:

Thanks in advance,
David B. McLaughlin
At 5:11pm on July 24, 2007, Linda Alexander said…

Thx for your friend invite. You have some great work . . . a lot to review. Hope to get to know you & your books.

Blessings -- Linda Alexander
Books For The Thinking Reader
At 9:20am on July 24, 2007, ladyewolfe69 said…
Hi, Thanks for the invite!
At 9:26am on July 13, 2007, Shel Horowitz said…
The interview went very well. We got in pretty deep with soe issues about business ethics and social change--much deeper than the usual radio interview. It's archived at (click on July 11, and then wait for the newscast to be over).
At 11:56pm on July 8, 2007, Mark David Gerson said…
Looking forward to hearing your Boulder radio interview on Wednesday.
At 5:36pm on July 3, 2007, Mark David Gerson said…
Thanks. I'll check out the web site.

Mark David
At 2:23pm on July 3, 2007, Shel Horowitz said…
You asked if Grassroots Marketing for Authors and Publishers will be useful to fiction writers. Yes, definitely. I'm married to a novelist. I will say that probably nonfiction writers will find more in the book, but you should find plenty. As one example: the sample press releases include three novels and a children's book.

The URl is
At 11:17pm on July 2, 2007, Mark David Gerson said…
Just wondering if your back addresses the (sometimes unique) needs of fiction. So much of the marketing/self-publishing literature is nonfiction-oriented...

Mark David
At 2:02pm on June 27, 2007, John Kremer said…
Shell . . . I'm glad you were finally able to get Ning to work and were able to join the network. I hope you begin adding some blog posts here as well.

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