Your book marketing plan should include strategies for reaching several different target audiences:
• Readers -- people who buy the book to read. This is the most obvious category and it includes your primary audience (the "ideal customer" that the book was specifically written for) as well as secondary audiences who have an interest in your topic.
• Purchasers -- people who buy the book for someone else. For example, people buy books as gifts, parents purchase books for…
Continue
Added by Dana Lynn Smith on December 17, 2008 at 12:01pm —
No Comments
If you created a book trailer for your book (and if you haven't, you should!), you need to maximize its exposure. I recently wrote an article,
Seven Favorite Ways to Promote Your Video Book Trailer, that provides lots of ideas for free publicity. Also check out my own trailer,
Book Promotion 2.0, posted here on the Book Marketing Network.
Added by Patrice-Anne Rutledge on November 12, 2008 at 5:27pm —
No Comments
This is your chance to have YOUR review featured in the hardcover edition of Proud Souls!!!
In the hardcover edition of my book
PROUD SOULS I am going to feature READER REVIEWS in the opening pages. Just as you open a best-selling novel with feature reviews written by major presses and magazines, I am going to feature YOU....my fans...in the same manner. So, if you want to see your name and your thoughts of my novel in the opening pages of this new edition, please,…
Continue
Added by Bobby Ozuna on November 7, 2008 at 11:09am —
No Comments
Hey everyone. I am excited to announce the (very soon to release) new formats for my novel:
Proud Souls. I waited a while to release the eBook because I didn't want to go the Amazon route, where you simply upload your original .PDF and let the Kindle world have at it. The US ISBN agency states [that] every format MUST have its own accompanying ISBN number…
Continue
Added by Bobby Ozuna on November 5, 2008 at 9:16am —
2 Comments
Sending out press releases concerning your writing and book are key to successfully promoting it to a wider audience. You can write a press release about anything that is newsworthy: the release of your book, a book signing, its release in a different format, reprinting your book, etc. The key is to make it newsworthy. Once you have your press release, send it out over the various press release wires. I've put together a list of press release sites that all have free options so you don't have…
Continue
Added by Peter N. Jones on October 28, 2008 at 6:19am —
2 Comments
It's a very simple one, and it's in Dutch. I'm from the Netherlands, 37 years old and i wrote a book about selfpublishing. I'm used to visiting American forums about writing. They are more numerous and way more informative than our writerssites.
Could you do me a favor? Could you comment/view my trailer?
http://nl.youtube.com/watch?v=cz5uII9sd5I
The music is played by a friend of mine, i love how he plays the guitar.
I also have a website at www.schrijfeengoedboek.nl. I made…
Continue
Added by J.L. on October 27, 2008 at 4:00am —
No Comments
I have shared some content from Chris Brogan's string: "
Promoting Your Book Online." There is some great feedback, ideas and collaborating (still) going on...
If you wish to learn more about effective book promotion online...or you have information which can be useful to others...this blog post is where you need to be...
Click
here for more…
Continue
Added by Bobby Ozuna on October 22, 2008 at 10:11am —
No Comments
Valkyrie Publishing Receives Praise from Authors, Publishers and PR Firms
Traverse City-Valkyrie Publishing offers cost effective video production services for not only books but also other products and services. With the increasing number of sites, which offer video placement, online marketing and promotion is now available no matter how small of a budget.
Book trailers, also called book videos, are the wave of the future when it comes to book marketing and…
Continue
Added by Theresa Chaze on October 21, 2008 at 9:34pm —
No Comments
NEW
Proud Souls Review on Amazon.com...
I want to thank Jessie O., of Goose Creek, South Carolina for her wonderful review!
Click
here to read the latest updates and if you have read Proud Souls, please, I encourage you to get out there and share your criticisms of my work--good or bad--I accept your review for what it is: Your time in my…
Continue
Added by Bobby Ozuna on October 20, 2008 at 7:13pm —
No Comments
I am pleased to announce the new (soon to) release formats for my novel:
Proud Souls.
In efforts to offer my fans greater diversity in "how" they choose to enjoy my book, I will be releasing two new formats and a possible third by the first of the year.
Click
here for the details....
~Bobby Ozuna
"Drawing… Continue
Added by Bobby Ozuna on October 18, 2008 at 3:00pm —
No Comments
Here’s a note to let everyone know that I have released my new eBook, Book Marketing in the Digital Age, Online Promotion Made Easy.
I've taken all the material I crammed into an hour-long Q&A lecture I gave at Nashville Writers Meetup Group when I presented to the group earlier this year. Then, I added everything I presented in a three-hour workshop at the Tennessee Writers Alliance 3rd Annual Conference, and included the most recent research I've done on SEO and social…
Continue
Added by Yvonne Perry on October 16, 2008 at 8:21am —
No Comments
I've gone through and updated the list of free places to add your book online. These are all free and great ways to maximize your book's exposure on the web. There are close to 40 sites in the list, so it may take you some time to add your book to every site, but worth it.
List or Add Your Book Online for Free
Happy promoting!
Added by Peter N. Jones on October 11, 2008 at 1:10pm —
No Comments
I have posted a new reader interview on my "
PS: We Wanna Know" segment of my blog, "
Drawing Stories...With Words."
This week's reader is Renee V. of Euless, TX. Here are a few of her questions...
*What inspired you to write this story?
*Who or what was the inspiration for your characters?
*How hard was it to get in touch with your feminine side in order to create such detailed descriptions of Tessa…
Continue
Added by Bobby Ozuna on October 9, 2008 at 11:21am —
No Comments
I have posted a new blog within the "PS: We Wanna Know" segment where I answer the questions of Jessie O. of Goose Creek, South Carolina.
Q.) I have been writing for a long time and have begun work on a book that I am very excited about. I have never been so engulfed with a story. I would love to get the inside scoop on "finding your own voice" that you mentioned in one blog entry. What exactly do you mean by this?
Click…
Continue
Added by Bobby Ozuna on September 29, 2008 at 2:17pm —
1 Comment
We are in this business to write and sale books. Period. If you are a writer trying to market a book and you don't have a blog--get one! If you have a blog, you may want to ensure you are doing everything you can to help customers get their hands on your books once they return or stumble upon your blog. The attention span of adults is very short these days as the Internet has us moving faster than ever before.
Read my latest segment of "Marketing 101" where I show you how to add the…
Continue
Added by Bobby Ozuna on September 24, 2008 at 4:16pm —
No Comments
I have posted a blog for my fellow writers. If you are looking for a place to promote yourself as the person (along with your literary works), stop by my blog and read my latest posting. My new friend, contemporary romance artist Melanie Anderson, is on the lookout for authors she can showcase and interview...regardless of your genre...
Tell her Bobby sent you!!!
Click
here to read…
Continue
Added by Bobby Ozuna on September 24, 2008 at 8:20am —
No Comments
Mary Burton, author of the romantic suspense novel, I’M WATCHING YOU, will be stopping off at
The Book Connection today!
A killer is on the loose. Lindsay O’Neil discovers the first victim in the yard at Sanctuary, the shelter for battered women that she runs in… Continue
Added by Dorothy Thompson on August 25, 2008 at 8:35am —
No Comments
Join mw now as a signing author at the Authors' Coalition booth at the LA Times Festival of Books on the beautiful UCLA campus and get a substantial discount. It is the last weekend of April 2009. The book-signing portion of the fair requires that you attend but other value-added promotions do not. You'll hear more about those later.
Authors' Coalition will again be sponsoring a booth at the LA Times/UCLA Festival of Books on April 2009. We focus on making a humdrum fair into a…
Continue
Added by Carolyn Howard-Johnson on August 14, 2008 at 10:40pm —
No Comments
When people list their fears, one phobia tops even death—public speaking. However, that’s exactly what I do to introduce people to my books. I present writers’ workshops at national and regional conferences. I give talks to readers’ groups and speak to library associations. Some writers, by virtue of their heroine’s vocation, have a built in constituency for their books—knitters, teachers, karate instructors—you get the idea. Since I write historical romance, there’s no gimmick or hook for my…
Continue
Added by Emily Bryan on August 9, 2008 at 5:47pm —
4 Comments
Can Non Profits Use Social Network Sites To Make A Profit?
There's an old saying, "Rules without Relationship bring Rebellion"
I feel asking money before demonstrating purposeful charity can send mixed messages into the hearts of givers. In short if people give to "what you do," without loving it or having a heart for it, they will usually leave confused asking the question. "Why did I give them my money in the first place?"
In short Social Networks are an idea…
Continue
Added by Prophet Ricky Dent on August 7, 2008 at 7:57pm —
1 Comment