Anthony Signorelli's Blog – July 2007 Archive (3)

One of our team's strengths has been its enthusiasm, but we lived on enthusiasm too far--with a lack of consolidated direction. Today, we put together a better goal: Sell 10,000 books by the end of the year. It gives us a chance.



My contention is that a clear strategic goal is essential--everyone tells you that. But sometimes, an individual or group is so new and inexperienced that it simply needs time to explore and learn. That's where we have been. Well over six months of that now.… Continue

I made a few interesting discoveries today trying to open up avenues into my targeted markets. It turns out that the American Library Association (ALA) has national, regional, and state conferences all over the

country throughout the year. I am thinking of attending the five in Minnesota

and surrounding states this fall—just to see what can be gained from it. Has

anyone else tried this? If so, I’d love to hear.

ALA…

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Okay, sorry I have been away. Don’t think I am not paying attention to this! We attended the conference I spoke of, and the networking was outstanding. We connected to organizations, individuals, and legislators on

our signature Free and Fair Elections Amendment proposal, which is important to

help improve our public perception (as well as to the country as a whole, in my

view, but that’s a different blog; this one is on marketing). From a…

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