All Blog Posts Tagged 'marketing' (460)

Creativity is like the weather; everyone talks about it but no one does anything about it. Boardrooms, seminars, and conferences are full of talk of the need for creative thinking as a way to spark innovation, new product development, and of course sales, but the sad truth is business leaders for the most part are creatively stunted. Creativity is stifled in a climate of restrictive rules, tight budgets, and an obsession with statistical justification.

I can still remember a…

A very economical option all authors have at their disposal is giving their book away for free. There are no costs when giving away a digital book. Should you decide to hand out 700 ebooks or price them at 99 cents on Amazon, it’s not costing you, the author, anything. In fact, you’re advertising your book gaining exposure without spending the money to print it or distribute it.

Some authors might be reluctant to give their work away for free, which is understandable. Most authors…

Throughout the ages books have been renamed, given a new copyright date as a result, and found new life and success.

There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Margaret Mitchell first gave the title “Pansy,”  the…

iPhone apps can be useful to authors. Check out these six apps that enable you to do anything from tracking your Amazon sales to brainstorming your next book.

Amazon Sales Tracking App is the official iPhone app for NovelRank.com users! NovelRank enables authors and marketers to track and compare the Amazon sales rank statistics for printed books and Kindle Edition ebooks across several Amazon country sites. Some of the features of this app are incredibly useful for an author.…

Book festivals and fairs are held year round all over the world. As a book marketing specialist,

I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social networks like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.…

Join Host Virginia S Grenier on Monday as she talks with Dennis Milam Bensie about his two memoirs: One Gay American and Shorn: Toys to Men.

This show is going to be about many different topics from writing and the arts to child abuse and family relastionships.

Dennis Milam Bensie grew up in Robinson, Illinois where his interest in the arts began in high…

Join host Fran Lewis on June 20 at 4pm ET 3 PM CST for a wonderful discussion. Romance Thursday with best selling romance author RAEANNE THAYNE. Her new book hits the market on June 25.

More about  Raeanne

WILLOWLEAF LANE, hits bookstores June 25. The book is available for pre-order now. You can find it at Amazon, Barnes & Noble or…

Interesting how subtle and diverse marketing a book/screenplay can be - without being intentional. Let me explain.

My wife and I do the occasional flea market for extra cash - writers need to eat. We generally set up our stall with antiques and near antiques and of late we also lay down a tarp and display books. All…

Join R Jeffreys on Blog Talk Radio's Featured World of Ink Network. His esteemed guest is the Editor-in-Chief of Author magazine, a writer, and a lecturer, William Kenower.  Bill and I will be discussing the writing process and the just released compilation…

Think of your book as a product that has to be sold. Think of yourself as an entrepreneur with one product. Then think of others who are good at their craft and modify your sentence using any of the following choices.



"I had no clue that when you become an Author, (quilter, carpenter, musician, massage therapist,lawyer, hair stylist, artist) you have to be a marketing expert." Every entrepreneur has to be a marketing expert or you will not sell any of…

If you are new to the blogging scene, you probably don’t have a lot of followers (yet). For aspiring authors, this is a calamity. There you are, pouring your heart and soul into your posts, and nobody is reading them! How will anybody know that you are a gifted writer if your blog is languishing, unhonored and unsung, in cyberspace?

The standard advice to unsung…

Which book did you read lately? ‘Is it a paperback or a hardback?,’ is the question you usually ask. But, this trend is outdated. Most people prefer reading an ebook nowadays.

Though the era of actual books hasn’t died out completely and will never do so, ebooks have gained much prominence in people’s lives today. Ebooks are electronic (usually word or PDF) versions of actual paper books. The content is the same. The look is the same, but the feel is different. You don’t have to turn…

Book fairs are becoming increasingly popular nowadays. International book fairs are no lesser affairs than a star-studded Hollywood celebrity event. Books are certainly a loved possession of the intellectuals.

Though with quick advancement in technology, people are now getting more and more hooked to gadgets, never think that the craze of books has died out. Never think of books as a secondary interest of people nowadays. It’s just that people’s interest in the type of books have…

I'm helping to start up yet another blog to help authors promote their books. We are looking for character interviews with the Antagonist of your books. If you would like to have your antagonist as a guest on the blog please contact me and I'll get you the Q&A. Or you can go to the blog website and get it there.…

I didn't have an agent for my first book, which, in light of the disastrous contract I signed, was a mistake. So, when I completed a second book I decided to contact one. After reading the manuscript she gave me a call, agreed…

Marketing a book takes pain, in spite of it being a superb piece delivered by a genius mind.  You need to be adroit in marketing your books through the right channels to the right market. A book that is qualitative yet obscure will not get you any bucks for your hard work.  Make sure you do all possible things to get your book some popularity.  Convincing a publisher to publish your creation isn’t easy. Book promotion may seem difficult if you are a first timer. It may drive you crazy…

NORFOLK, VA (Dec.19, 2012)-In line with the book, "The Funeral Writer", author R. C. Allen Jr. has revamped his website to add a special area: Funeral News.

"I can't think of a better way to promote the book rather than bring the idea of blogging about funeral news to reality," he said. "It's been an interesting project".

On his site, now moved over to Weebly.com, R.C. hopes to grab the attention of new readers with his Funeral…

Writing a book is not enough. It won’t be long before you get bored of flipping through the pages of your own creation. You need admiration by masses that provide a positive kick to your ego and boost you further to produce brilliant creations.

What should be in your books that will encourage people to adorn their shelves with them? Off course, it is engaging content, an ability to connect with masses, and emotive factor. Your books should have extremely creative and interesting or…

Books are an asset of the intellectuals and those with an imaginative-mind. Book-reading is not only a pastime but a great resource of knowledge and one of the best of all.  You build your linguistic abilities and creativity through book-reading.The more imaginative-minded you are, the greater is your inclination towards fictional books. Such books let us enjoy our temporary flights of fancy amidst the routine humdrum of daily life. Non-fiction is usually loved by those who like to delve…

Do you want to land a lot more free publicity and media exposure for what you're promoting - without spending an enormous amount of time doing it?

If so, I’d like invite you to join me for a free webinar (or telephone seminar) on Wednesday, November 14th, on which my friend Steve Harrison will be sharing specific strategies to get maximum publicity in minimum time. Here are some of the highlights of what you’ll learn:

• A habit to set right…